Miliswa Sitshwele, Head of social media at Flow Communications, says social media continues to evolve at lightning speed, reshaping how brands connect with audiences. With users projected to reach 40.77-million by the end of 2026, the opportunity for brands has never been greater. But connection isn’t just about reach anymore, it’s about resonance. As we […]
Pieter De Villiers, pre-sales engineer, Inovo, says that to engage with millennials, brands must weave seamless experiences across digital platforms and multiple channels. Millennials want simplicity and authenticity when it comes to brand interaction and engagement. They are the generation that will do their banking on their mobile device while they wait in the queue […]
According to Natalie Pool, Head of Social at VMLY&R South Africa, content in the time of Corona is a minefield. Social distancing doesn’t mean you have to become anti-social. If anything, brands should be more social than ever before. But it’s how they do it, that counts. Don’t be flippant. Don’t be gimmicky. Don’t take advantage […]