As the stacks of statistics grow higher, Thando Mxosa, Strategy Director at brand and communication agency Penquin, believes that a critical gap is widening: the industry is drowning in data, yet we are starving for humanness. As marketers, that’s not just lazy, it’s lethal. The real revolution isn’t in the algorithms; it’s in reclaiming the […]
Mali Motsumi-Garrido, Sales Director at Tractor Outdoor, says that when it comes to outdoor media, both static out of home (OOH) or digital out of home (DOOH) media can both play a role in your media strategy. Within media circles, you often notice that the average ‘water cooler’ conversation grows somewhat vehement when it comes […]
Natascha Torres, Head of Digital Strategy at +OneX, says TikTok and Google Performance Max unlocked new possibilities for South African brands. Over the past year, social media and programmatic platforms have launched a range of powerful new features and tools for digital marketers and advertisers in their efforts to capture a large slice of businesses’ ad spending. Facebook, which changed its [...]
Craig Lubbe, CEO of bidorbuy, discusses emerging e-commerce opportunities and what entrepreneurs abroad are doing that their local counterparts could be doing. In May this year, the UN Conference on Trade and Development (UNCTAD) released a report that showed e-commerce’s share of the global retail trade grew from 14% in 2019 to 17% in 2020. The huge increase, representing tens of [...]
Jacques du Bruyn, MD, Flume Digital Marketing and PR, says customer experience as a concept is not new. It has been around since the modernisation of business and has been at the forefront of product and service innovations for decades. After all, everything that a business does is for its customers and clients fall under this umbrella. One only has to [...]
South Africa’s leading creative minds came together at the recent virtual Cannes Trends 2021 event to analyse and be inspired by some of the best creative campaigns from across the globe. At the onset of the pandemic, brands were faced with an unprecedented crisis, but many used the power of creativity to solve new problems and transform perceptions with effective campaigns, [...]
Mkhuseli Vangile, Managing Director of The Dynaste Communications Firm, says that it is very important for brands to have a crisis communication policy in place. This will be the first thing to look at when your brand trends for the wrong reasons. The advent of social media technology has made it easy for brands to […]
As a 51% black female-owned digital-first agency, the partners have reshaped BrandTruth//DGTL as Valiant, and the newly named company has an even deeper layer of services to help clients across Africa grow and to deliver business results that matter. Valiant’s extended set of digital services include: Valiant Connect, Valiant Performance and Valiant Production. The agency offers […]
Straford Rodrigues, partner in brand and marketing ROI analytics practice at Kantar, discusses why sales might decrease but brand equity does not, and what brands can do about it. Let us look at a scenario where sales are decreasing, and brand equity is increasing or flat. There are two possible reasons for this (outside of […]
Haydn Townsend, managing director of Accenture Interactive, says the push and pull between consumers’ desire to be known and their wish for privacy has increasingly become an issue for brands. Leading brands are now using data to humanise their customer relationships while learning where to draw the line between invasive and inventive. Many consumers feel brands […]