South Africa’s retail economy runs on predictable rhythms and nowhere is this more visible than in the country’s mid-market malls. Far from being discretionary or ‘nice-to-have’ shopping destinations, these centres serve as essential retail hubs for millions of South Africans who shop close to home, commute through connected commuter nodes and make frequent visits that sustain local economies. Retail accounts for [...]
The Modern Marketing Expo, held at Gallagher Convention Centre, attracted 5274 visitors from 38 countries. The event was co-located with Sign Africa, Africa Print, FESPA Africa and Graphics, Print and Sign. The top countries with visitors outside of South Africa included: Zimbabwe, Mozambique, Zambia, Namibia, Botswana, Eswatini, Lesotho, Malawi, Congo and Ghana. Visitors could see new products and business opportunities [...]
Besides new solutions, Africa’s biggest marketing, branding, printing and signage exhibition will also feature workshops, and is your opportunity to level up your branding. Key reasons to visit: New Technology And Solutions See the latest marketing, signage and print product launches live and in action. Get expert insight on new industry developments and opportunities. AI Design Workshop For Signage And Print [...]
The main benefit of promotional products is personalisation and customisation. This is increasingly important in a world where people want to stand out and post their unique products all over social media. 2024 will see a combination of bestsellers continuing to remain popular, as well as a demand for more eco-friendly products. Personalised and reusable shopping bags are still a hit [...]
Personalisation and customisation is increasingly important in a world where people want to stand out and post their unique products all over social media. According to this report, the global custom T-shirt printing market is ‘expected to expand at a compound annual growth rate (CAGR) of 11.1% from 2023 to 2030’ and ‘the growing use of customised T-shirts as a branding [...]
After the success of last year's Modern Marketing Expo, the stage has been set to build and grow Africa’s biggest dedicated marketing event. The 2024 expo will be a showcase of even more diverse solutions and technology. Visitors can see the latest offerings in branding, marketing, graphics, signage, digital signage, point of sale displays, promotional clothing, in-store branding, digital printing, T-shirt [...]
Grant Kruger, business lead ID/IT at LG Electronics South Africa, says in-store advertising is undergoing a significant digital transformation. As lockdown restrictions ease and retail spaces open up, there has never been a better time to take another look at digital signage. As the way we interact with the world around us becomes increasingly digital, […]
According to LG, digital signage is a standard for most fast-food chains and retail stores. It is a quick, easy and cost-effective way to communicate with customers, ideally making the customer user experience easier. Unfortunately, there are still many places using outdated digital signboards that battle to show their displays in direct sunlight. Picture this: […]
An important reality to consider before diving head-first into a communication strategy is that buying habits have changed. People have become far more money conscious – especially in recent months – but more than that is their relentless pursuit of convenience, says Grant Kruger, Business Lead ID/IT at LG Electronics South Africa. Key to advertising […]