With platforms such as ChatGPT becoming pretty much ubiquitous in the past few years, generative artificial intelligence (AI) has moved swiftly from the realm of science fiction into everyday reality. It already plays a big role in the advertising industry, with estimates putting the global market revenue of AI usage in marketing at around $47 billion in 2025. We may expect younger [...]
A crucial element in modern marketing strategies is unlocking the power of Generation Z (Gen Z). Gen Z stands out as a potent force, and according to Keleabetsoe Rammopo, Head Of Strategy at Penquin, understanding and engaging with Gen Z is an essential element of a robust marketing strategy. Gen Z: A Dominant Force in South Africa’s Population Gen Z, defined [...]
According to TT Ndhlovu, Founder and Director of NuWave Communications, we are looking at a generation of the next big disruptors, where the vast majority cannot imagine what the world would be like if social media did not exist. They are connected to the beat of the online world, to friends, businesses and have access […]