According to the 2022 South African Loyalty Landscape Whitepaper, 73% of economically active South Africans are currently using reward or loyalty programmes, belonging to an average of 9.2 programmes, almost triple the 3.6 average from 2014. World events have escalated how companies are investing in and prioritising their loyalty programmes. They are no longer a […]
Glenn Gillis, CEO of Sea Monster, says the problem with most loyalty programmes is that they are better categorised as rewards programmes. These are built around the concept of extrinsic incentives or, more simply, the external reasons or rewards that motivate the buyer. For example, a shopper would collect points for making a purchase and […]
Effective loyalty programmes deliver what all stakeholders in the retail market need: relevant information. Some offer a far higher degree of detail than others, some are niched and rewards differ, but in general, they connect shoppers with shops and brands, states Andrew Weinberg, CEO of 2Engage and bonsella. The 2020 South African Loyalty Awards highlighted […]