media industry

We Need To Stop Treating Programmatic As The Better Way Of Buying OOH

Richard Lord, a freelance media specialist, asks the controversial question: is programmatic digital OOH (pDOOH) a gimmick in its current state? Is it more about the ‘wow’ of the tech than the ‘win’ for the brand? Increasingly the South African media industry is being told that the future of OOH (out of home) is digital. […]

By Modern Marketing News|2026-02-06T15:34:00+02:00February 4th, 2026|Trends|0 Comments

Twitter’s Latest Product Offering And Its Implications For Brands

Kgavgelo Masenya, Media Planner at The MediaShop, discusses Twitter’s subscription model and wonders what would make people spend hard-earned money on tweets and where it will leave the advertising audience. Admittedly, I am quite passive when it comes to Twitter, occasionally logging on just to stay in touch with what is happening. But for many […]

By Modern Marketing News|2021-03-15T13:32:59+02:00March 9th, 2021|Social media|0 Comments