Kaya 959 is a leading Gauteng commercial radio station, connecting an influential audience through premium music, business, news, current affairs, culture and lifestyle programming. It has been announced as the exclusive radio partner of Africa’s Biggest Marketing Conference™, the Nedbank IMC 2026, marking a strategic partnership that will take the country’s most influential conversations on […]
The theme of the 2026 Nedbank IMC is ‘Shift Happens™’. Media partner Modern Marketing interviewed Khensani Nobanda, Group Chief Marketing Officer (CMO) at Nedbank, about the shifts needed in marketing leadership, brand connection and more. The shift to more valuable partnerships. What needs to change in the relationship between brands and their agencies to ensure […]
In the ever-evolving marketing landscape, few channels have sparked as much hype, and scrutiny, as influencer marketing. The Nedbank IMC interviewed Tami Ruschin, Founder and Director at Style ID Africa, a bespoke influencer agency and Nedbank IMC partner, to get her industry insights on this tricky but critical marketing channel. 1. What Makes Influencer Marketing Valuable? Influencer marketing can be an [...]
The Effie Awards South Africa, the world’s preeminent marketing effectiveness award, and the Nedbank IMC Conference, Africa’s leading marketing conference, will partner in 2023 for the benefit of the marketing industry at large. The merging of the two industry events means that on Friday 15 September 2023, the Nedbank IMC Conference will serve as the Effie South Africa summit with the [...]
The Nedbank IMC 2021 conference paper was developed from the highly successful virtual conference of the same name that attracted more than 1300 delegates across 14 countries. The paper details a practical roadmap for marketers to get back to the basics, to flex their creative muscles and to reimagine their role in business. ‘You don’t need me to tell you that [...]
Nedbank IMC organisers give marketing pointers to be mindful of while working remotely. • Don’t panic: knee jerk marketing will cost in the long term. • If possible, create goodwill for your brand by finding meaningful ways to help a community in crisis. • Keep measuring your marketing. • Be very clear about the services […]