The theme of the 2026 Nedbank IMC is ‘Shift Happens™’. Media partner Modern Marketing interviewed Khensani Nobanda, Group Chief Marketing Officer (CMO) at Nedbank, about the shifts needed in marketing leadership, brand connection and more. The shift to more valuable partnerships. What needs to change in the relationship between brands and their agencies to ensure […]
Rob Garden, Strategy and Communications Director at Levergy, discusses how passionate purpose can forge powerful connections, using Nedbank’s new content piece, titled #Run4Avos, as an example. We open on a quiet suburban street. The dull thud of soles on tarmac draws our attention towards the runner at the top of the picture. As the inspirational music […]
The Nedbank IMC 2021 conference paper was developed from the highly successful virtual conference of the same name that attracted more than 1300 delegates across 14 countries. The paper details a practical roadmap for marketers to get back to the basics, to flex their creative muscles and to reimagine their role in business. ‘You don’t need me to tell you that [...]