Nicky Brand, Senior Business Consultant at Acceleration, a Wunderman Thompson company, says given that 70% of consumers prefer to buy from brands that are inclusive, marketers are embracing the ‘inclusion revolution’ by means of ad campaigns, social content and CSI initiatives. While this helps normalise disability, very few organisations are engaged in evolving their products […]
Shaune Jordaan, Hoorah Digital CEO, states that applying the right kind of data, as with technology in general, has the potential to streamline operational efficiencies and strengthen the quality of decision-making. It is critical that brands understand that data lies at the heart of online immersion. When it comes to creativity in marketing, and advertising […]
According to Head of Content at Eclipse Communications, Angela Northover, consumers care now more than ever, and so should brands. Brands need to impart a sense of empathy, authenticity and transparency in all they do, and be attuned to why they exist and who they serve. It is no secret that 2020 was one of the […]
Paula Sartini, founder and CEO at BrandQuantum, discusses the need for striking the balance between customer privacy and intimacy/personalised advertising. While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this […]
Effective loyalty programmes deliver what all stakeholders in the retail market need: relevant information. Some offer a far higher degree of detail than others, some are niched and rewards differ, but in general, they connect shoppers with shops and brands, states Andrew Weinberg, CEO of 2Engage and bonsella. The 2020 South African Loyalty Awards highlighted […]
According to Grant Lapping, Managing Director at DataCore Media, getting the full value from consumer data may require a mental shift for some marketers. The data is only truly valuable when it is used to create more personalised customer engagements and experiences. If brands continue to push out generic campaigns rather than messages targeted to […]
Isla Prentis, Head of Tirisano Consulting at The MediaShop, says behavioural science shows that people are led by their hearts. Even when we think that we are making a logical, thought-through purchase decision, it is mostly our brain working overtime to justify what the heart wants. When we remember that audiences are not machines but […]
Stephanie Heitman, managing editor of the LOCALiQ blog, states that it is time to get to work. The holidays are over, your marketing plan is ready to go and the world is your oyster when it comes to making a splash with your marketing in 2021. Here are some of creative January marketing ideas: Revisit what worked […]
According to Siya Metane, CEO of SlikourOnLife, 2021 is the year we are going to see a considerable shift in creators becoming deliberate content creators and curators. Not only are they going to have to be very conscious of quality to attract increasingly fickle audiences, but they are also going to need a platform that offers […]
Social Media 101’s managing director, Leandri Janse van Vuuren, and Sabrina Andreucci, strategic director, look at the social media megatrends for this year, and what brands need to do to flourish in this space. In July 2020, social media users surpassed 4.75 billion, which is more than half the global population, with 346 million new users […]