The Modern Marketing Expo, held from 8-10 September at Gallagher Convention Centre, attracted 5345 visitors from 24 countries including 14 countries in Africa. The top 10 countries with visitors outside of South Africa included: Zimbabwe, Mozambique, Botswana, Namibia, Lesotho, Eswatini, Zambia, Malawi, DRC and Kenya. Visitors could see new products and business opportunities in the […]
Sue Blaine, senior writer and editor at Flow Communications, put linens why communication is a risk management tool. If you have ever felt a jolt of annoyance when someone solved a problem for you without asking what you actually needed, you already understand community resistance. It is a reasonable response to being handed an outcome […]
When South Africa recognised South African Sign Language (SASL) as its 12th official language, it marked a historic step towards inclusion. Now, Castle Milk Stout builds on that milestone with Sign Your Clan, a new campaign creating what are believed to be the world’s first formally recognised sign language representations of traditional African clan names. […]
Willem Steenkamp, senior writer and editor at Flow Communications writes that for too long, the dominant narrative about climate change has been one of apocalypse: collapsing ice shelves, parched earth, species extinctions, bleached coral, catastrophic storms and even the current northern hemisphere heatwaves, conjure up fears of irreversible environmental calamity. While climate change science justifies […]
Barry Venter, CEO of Nashua discusses how to keep a legacy brand relevant in a fast-changing market. As technology, customer behaviour and market conditions change, businesses need to keep up. In some cases, that might mean making wide and deep changes to the business model to ensure that the company remains relevant. The challenge for […]
As foot traffic patterns shift and e-commerce continues to place pressure on physical retail, malls are having to reinvent their value proposition. In this practical session, which will be held during the free-to-attend Modern Marketing Power Hour, Camagu Sam, Senior Sales Manager, Mall Ads will explore how treating physical retail space as a structured media […]
When AI can create anything, what should automotive brands create? Darren Morris, CEO of Lucky Hustle, writes that for an industry that has spent decades perfecting the art of making cars look desirable, the arrival of generative AI presents an interesting challenge. What happens when the ability to produce beautiful automotive imagery is no longer […]
Successful businesses understand that marketing is about more than attracting customers, it is about creating assets that generate long-term value. In this practical session, which will be held during the free-to-attend Modern Marketing Power Hour, Dirk Swanepoel, head of Commercial and Mergers & Acquisitions (M&A) and Aletia Oberholster, head of the intellectual property team at Barnard […]
AI is moving far beyond writing copy and generating images. It is becoming a powerful marketing engine capable of researching markets, uncovering customer insights, developing strategy, creating campaigns, producing images and video, personalising content and automating marketing workflows. In this practical session, which will be held during the free-to-attend Modern Marketing Power Hour, Gerald Yapp, […]
Richard Cramer, Loyalty Director, Achievement Awards Group, asks what makes a loyalty programme stand out? Loyalty programmes are not new to customers. They have become a familiar and even ubiquitous part of life, expanding and proliferating steadily across categories and industries. Grocery stores, airlines, medical aids, beauty salons, the local pizzeria, they all have loyalty […]