According to Dev Naidoo from New Media and Leo Redelinghuys, Content Marketing Institute research indicates that B2B marketers are doing well when it comes to educating and growing awareness but are struggling with building lasting relationships and building the bottom line. The rise of digital has resulted in an ever-increasing wave of competition to reach […]
Grant Lapping, Managing Director at DataCore Media, says it is easy to fixate on the wrong data, to misinterpret what the data means, or to use the wrong tools for the job. Marketers know that a customer’s journey from their first exposure to the brand to a conversion event will generally involve a number of touchpoints […]
Zubeida Goolam, co-founder and creative partner at Brandtruth//DGTL, discusses the apps and other technologies available to create engaging content. With well over 100 days of a nationwide lockdown, can this still be considered the new way of life, given that it is likely to last for the foreseeable future? With locals adjusting to work-from-home or more […]
According to Filip von Reiche, Senior Vice President, Enablement Services at Acceleration, automating your marketing processes enables you to reduce the time your team spends on repetitive, low-value tasks, improve customer engagement across multiple channels, and ultimately, get a better return on investment from your spending. Here are eight steps you can take to streamline […]
In this piece by Louise Hefer, Business Unit Manager at The MediaShop, she says that consumer needs and decision-making processes don’t vary from when the consumers they buy something from the formal sector to when they buy from the informal sector. I was driving past an informal settlement not so long ago. The vibrant energy that […]
Shaune Jordaan, Hoorah Digital CEO, says the time is now to think and to prepare accordingly, or risk being left behind in a world that is increasingly embracing augmented reality (AR), virtual reality (VR) and mixed reality (MR). For years, reality was simply what was real. Today, it can still be that – but it […]
Siya Metane, Founder and CEO, SlikourOnLife, says there have been many highlights for Master KG and his collaborator Nomcebo since Jerusalema was released in November 2019 – every one of them a marketer’s dream. The process of a company bringing a new consumer product to market couldn’t be more different from an artist releasing a new piece […]
Desirée Gullan, co-founder and Executive Creative Director of G&G Digital, discusses how digital came to the rescue when the pandemic struck. The scale of disruption during the Covid-19 pandemic has forced communications agencies globally to rethink their strategies, which, for many, has meant a radical pivot to be more digital. Important insights when pivoting to […]
Livia Dyer, partner, and Nadine Mather, Senior Associate, at Bowmans, state that direct marketing refers to the practice of approaching an individual, either in person, by post, or electronic communication, to promote or offer to supply any goods or services, or to request an individual to make a donation of any kind. Direct marketing can […]
Dylan Fortune, Head of Innovation at MetropolitanRepublic, says there are two perspectives of purpose-led marketing currently in the mainstream consciousness of companies. One is that it is a strategic drive to align with a cause or movement as and when it is convenient or beneficial to do so. Perhaps we’d find more than a handful […]