Ed Flower, Chief Commercial Officer at Acceleration, mentions that businesses, from big-brand, high-street retailers, to the personal trainer at the local gym, are needing to deliver their services and products online. Governments and central banks are unleashing radical measures to support economies. That would have seemed unthinkable even during other times of global economic stress […]
Modern Marketing is conducting a survey on running a series of in-depth skills development Adobe workshops. Please participate in the quick survey and give us feedback on the topics you’d like us to cover. The survey deadline is 19 May 2020.
With the levelled lockdown that commenced on 1 May, movement has gradually started to return to the outdoor arena, providing Out-of-Home (OOH) media owners and advertisers with new hope. Remi Du Preez, Commercial Director at Tractor Outdoor, believes that there is a strong need to engage with consumers in uncertain times, and urges brands to […]
Our Modern Marketing Digital TrendCamp video features Pepe Marais, Founder and Group Chief Creative Officer of Joe Public United, whose video highlights embracing and enhancing creativity during the lockdown period. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute audible video […]
Moving Tactics says several experts are predicting that societies will need to social distance until 2022. How do you get business done in this ‘new’ normal? One solution is using technology, such as digital signage, to overcome the difficulties. On-the-Go content Communicating effectively to customers and staff in-store is essential during a health crisis. Instead […]
Andrew Dabbs, Digital Media Strategist at The MediaShop, says that business has been caught out more than ever before and the companies that held back on their digital transformation may not make it through 2020. But what is digital transformation? They said: ‘there is time’, ‘the investment in technology could be made next year’, that […]
According to Willem S Eksteen, Chief Executive at Stone, this pandemic demands social distancing, so now more than ever, well-thought-out communication engagement is critical to business continuity to connect people and maintain relations. Everything has changed and what we knew as normal is now different. We foresee new competition and more competition as people reinvent […]
Amanda Mitton, Head of Talent Acquisition and Talent Magnet, states that while there’s no certainty about when lockdown regulations will be relaxed, the reality is that the coronavirus is likely to be with us for a long time ahead, with the allied need for social distancing measures continuing to be encouraged. As such, it’s highly […]
Brad Hook from Mann Made says online events will be around for a while, and if the innovations and releases we have seen just over the last month are anything to go by, the space will become increasingly exciting. Brands, agencies and event managers that embrace the strategic opportunities these platforms have to offer will […]
Jaco Lintvelt, managing director of Dentsu Data Labs SSA, asks readers to imagine this scenario: after the Covid-19 pandemic is over, your brand is worthless and you have fewer consumers – not because of the impact of the virus, but because your brand’s efforts were more focused on profits than people during a time when […]