According to Filip von Reiche, Senior Vice President, Enablement Services at Acceleration, automating your marketing processes enables you to reduce the time your team spends on repetitive, low-value tasks, improve customer engagement across multiple channels, and ultimately, get a better return on investment from your spending. Here are eight steps you can take to streamline […]
In this piece by Louise Hefer, Business Unit Manager at The MediaShop, she says that consumer needs and decision-making processes don’t vary from when the consumers they buy something from the formal sector to when they buy from the informal sector. I was driving past an informal settlement not so long ago. The vibrant energy that […]
Shaune Jordaan, Hoorah Digital CEO, says the time is now to think and to prepare accordingly, or risk being left behind in a world that is increasingly embracing augmented reality (AR), virtual reality (VR) and mixed reality (MR). For years, reality was simply what was real. Today, it can still be that – but it […]
Siya Metane, Founder and CEO, SlikourOnLife, says there have been many highlights for Master KG and his collaborator Nomcebo since Jerusalema was released in November 2019 – every one of them a marketer’s dream. The process of a company bringing a new consumer product to market couldn’t be more different from an artist releasing a new piece […]
Desirée Gullan, co-founder and Executive Creative Director of G&G Digital, discusses how digital came to the rescue when the pandemic struck. The scale of disruption during the Covid-19 pandemic has forced communications agencies globally to rethink their strategies, which, for many, has meant a radical pivot to be more digital. Important insights when pivoting to […]
Livia Dyer, partner, and Nadine Mather, Senior Associate, at Bowmans, state that direct marketing refers to the practice of approaching an individual, either in person, by post, or electronic communication, to promote or offer to supply any goods or services, or to request an individual to make a donation of any kind. Direct marketing can […]
Dylan Fortune, Head of Innovation at MetropolitanRepublic, says there are two perspectives of purpose-led marketing currently in the mainstream consciousness of companies. One is that it is a strategic drive to align with a cause or movement as and when it is convenient or beneficial to do so. Perhaps we’d find more than a handful […]
The Marketing Achievement Awards have extended the entry deadline to 30 September 2020. The awards celebrate excellence in the science and art of strategic marketing, and in so doing set a compass point for marketers to aim towards. The awards are endorsed by the Marketing Association of South Africa (MASA) Great marketing is always simple. […]
Meet the experts to assist you with the ultimate all in one print solution to grow your offering and add value to your business. Join the Sign Africa LIVE session featuring Uprint Digital Direct for an interactive Q&A session and live demonstrations on the ultimate solution to brand in-house: the A4 CMYW Uprint printer. The printer offers an all […]
Marcel Rossouw, Group Director for Fjord Johannesburg, part of Accenture Interactive, states that the pandemic has accelerated our adoption and collaboration with technology. The new normal looks more like the never normal and presents exciting opportunities for brands to embrace innovation using design thinking and technology. Trend 1: The many faces of growth A fundamental reset button […]