According to Kenne Loubser, Head of Marketing at Payflex, the unprecedented digital disruption experienced in retail last year has made the industry increasingly digital and internet-driven, with technology playing a key role in providing experiences in line with customers’ needs. Agility, flexibility and rich online shopping experiences are set to be among the key trends driving […]
Modern Marketing attended the virtual launch of the OneDayOnly annual commerce Odometer – which is released to better understand South Africa’s online consumer behaviour behind the rapidly expanding local e‐tailer sector. The annual index was conducted among 5806 OneDayOnly shoppers. The South African e‐commerce industry has experienced a massive boom in 2020. Accelerated by the […]
Nicolet Pienaar, Head of Market Insights at Growth from Knowledge (GfK) South Africa, provides market intelligence and consumer insights about the trends GfK expects to unfold over Black Friday. Click-and-mortar retailers and domestic appliances are expected to be the big winners over the crucial November retail promotional season as consumers open their wallets and retailers […]
Claire Herman, Media Operations Manager at The MediaShop, stated that one good thing that came out of lockdown was her introduction to online shopping. She is not unique – according to a recent IOL article, statistics from Mobicred, South Africa’s largest digital credit facility, show some interesting trends pre and post-lockdown. These include: Monthly online transactions […]
Attic Rush discusses their top five design trends for e-commerce development for 2020 and 2021. Online shopping habits are constantly evolving, so it is no surprise that e-commerce design trends are evolving along with them. 1. Emphasis on data The use of ‘big data’ is helping some e-commerce sites stay one step ahead of the game. Big […]