Janet Berger, lead strategist at Flow Communications, says everyone who works in communications will attest to the fact that this is a landscape that is fast-changing and often difficult to keep up with. Last year I was confronted with the reality of just how much it has changed. My generation of South African moms had Marina Petropulos’ Baby and Child Care [...]
In the mix of marketing strategies vying for a slice of your revised budget, influencer marketing stands tall. It’s not just a matter of following trends; it’s about leaning into a measurable, data-driven approach that stands up to scrutiny just as firmly as any ‘hard’ marketing tactic. Gone are the days when influencer marketing was a gamble – today, it’s a [...]
Mike Smollan, Chief Growth and Innovation Officer at Smollan, looks at trend developments that are on the radar as the retail industry transformation continues. As per the Edge Global Insights Report 2023, overall, the retail industry this year has navigated the lingering effects of the pandemic, embraced digital transformation, addressed sustainability concerns, and tackled supply chain challenges. That is coupled with [...]
Founder of Hustle Media, Cindy Laufs, predicts that 2023 will be a watershed year for influencer marketing and that businesses that don’t recognise its potential will be left in the dust. Influencer marketing has become essential for brands to make their mark in the increasingly competitive digital sphere. Brands everywhere are clamouring for consumers’ attention, and consumers are looking for authentic [...]
Jacques Du Bruyn, Managing Director, Flume, believes that we will see social media ‘growing up’ in 2023. Digital marketing is connected to society because of the channels it makes use of, to communicate. The ubiquity of social media channels and the role they play in users’ lives means that whatever is happening in the social space has a direct impact on, [...]
The Effie Awards South Africa, the world’s preeminent marketing effectiveness award, and the Nedbank IMC Conference, Africa’s leading marketing conference, will partner in 2023 for the benefit of the marketing industry at large. The merging of the two industry events means that on Friday 15 September 2023, the Nedbank IMC Conference will serve as the Effie South Africa summit with the [...]
The ECOM Africa 2023 programme will comprise a global community of experts and practitioners, local success stories and up-and-coming start-ups, sharing their experiences in the latest trends across five tracks focused on: retail and e-commerce, fintech and payments, cybersecurity, fulfilment and logistics and the future of marketing. Helping organisations become resilient and anti-fragile, focusing on the future of commerce and keeping [...]
According to JG Bezuidenhout from Offernet, it’s important for website owners to keep updated on the latest SEO trends that come out yearly. This way, you can keep your site current and one step ahead of the competition. SEO, or search engine optimisation, is the process of improving the ranking of a website on search engines. The higher the ranking, the [...]
Curv Signage will exhibit its signage solutions at the Graphics, Print and Sign Expo, taking place from 14-16 September at the Gallagher Convention Centre, 9am-5pm. The company manufacture a complete range of signage kits for all sign writers. Their Curv kits come flat-packed and ready for quick and easy installation. These kits are supplied with all the required fasteners and trims [...]
Location-based advertising allows for targeted campaigns and good levels of engagement, especially in settings where there is high footfall and dwell time. One example of this environment is service stations. Lightstone revealed that the average motorist stops at a service station approximately nine times per month. ‘This tells us that consumers are stopping more often at stations than is required simply [...]