Sue Blaine, senior writer and editor at Flow Communications, put linens why communication is a risk management tool. If you have ever felt a jolt of annoyance when someone solved a problem for you without asking what you actually needed, you already understand community resistance. It is a reasonable response to being handed an outcome […]
When AI can create anything, what should automotive brands create? Darren Morris, CEO of Lucky Hustle, writes that for an industry that has spent decades perfecting the art of making cars look desirable, the arrival of generative AI presents an interesting challenge. What happens when the ability to produce beautiful automotive imagery is no longer […]
Richard Cramer, Loyalty Director, Achievement Awards Group, asks what makes a loyalty programme stand out? Loyalty programmes are not new to customers. They have become a familiar and even ubiquitous part of life, expanding and proliferating steadily across categories and industries. Grocery stores, airlines, medical aids, beauty salons, the local pizzeria, they all have loyalty […]
According to Casey Mantle, Head of Digital at Special Effects Media & member of the IAB South Africa Influencer Marketing Committee, for years, the influencer marketing industry has treated disclosure as a small piece of campaign administration. Add ‘#ad’ to the caption. Select the paid partnership label. Put the required wording into the creator brief. […]
Willem Steenkamp, Flow Communications senior writer and editor asks if brands should stay neutral in our divided world? Whether or not a brand should take a public stance on social or political issues is no longer a simple marketing decision. It is a fundamental strategic dilemma. As our world becomes increasingly polarised, the pressure on […]
According to Natascha Torres, Head of Digital Media Strategy at iqbusiness, programmatic advertising remains one of the most powerful ways for brands to reach audiences at scale, but campaign success can sometimes appear easier to prove than it really is. Campaign dashboards often look fantastic with high reach, excellent click-through rates (CTRs) and efficient costs […]
Henri Bam, Chief Product Officer at revX, says there is a moment in almost every campaign debrief where the numbers look good and the room still feels flat. Impressions were up. Clicks were strong. Cost per lead came in under target. And yet, somewhere between the dashboard and the sales floor, the optimism quietly evaporates. […]
The rise of vibe coding has all the hallmarks of a technology gold rush. Adolf Lategan, CTO, Rogerwilco, says businesses should favour good architecture over good vibes, and discusses what the latest Drupal Advisory teaches us about building for the long-term. With AI tools now capable of generating websites and applications from a simple prompt, […]
Large language model (LLM) ChatGPT boasts that it has approximately 900-million weekly active users worldwide. If just one LLM, albeit the most popular, is boasting almost a billion users a week, it is hardly surprising that more people are starting to roll their eyes at the flood of AI-generated content everywhere. DUO Marketing + Communications […]
According to Ivan Moroke, MAA Chairperson, the debates happening across boardrooms and agency briefing rooms in South Africa right now are not new and not unique to our market. They go something like this: is marketing a science or a creative discipline; should we rely on data or on expert intuition; are we investing in […]