Our Modern Marketing Digital TrendCamp video features Adam Jayes, Head of Digital at Havas, who discusses how to build a successful brand online. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising, branding and marketing trends and topics. Send a 3-4 minute audible […]
Celebrate Printing SA’s 110th anniversary with a webinar taking place on 18 March. One of the new benefits the federation is introducing is medical cover for the visual communications industry. Agility and Health Squared have partnered with Printing SA to bring you a one of a kind medical offering for you and your staff that […]
Kgavgelo Masenya, Media Planner at The MediaShop, discusses Twitter’s subscription model and wonders what would make people spend hard-earned money on tweets and where it will leave the advertising audience. Admittedly, I am quite passive when it comes to Twitter, occasionally logging on just to stay in touch with what is happening. But for many […]
The Loeries Committee has announced its new members for 2021. A key change was the announcement that the Loeries Committee will now include representation from Middle East and North Africa (MENA), West Africa and East Africa. The committee is the operational decision making body of the Loeries and is responsible for steering the organisation. The […]
Mushambi Mutuma, Managing Director of Black Powder, says there has been talk about how we will place more focus on a work-life balance. Even more has been said about how inner cities will empty and commercial landlords will struggle to fill offices as we work more and more remotely. Even the tech giants are fleeing […]
Having recently been awarded the Huawei Technologies corporate communications account, Irvine Partners’ mandate will be to communicate Huawei’s significant local impact – both in terms of a tangible commitment to social responsibility and its contribution to South Africa’s digital transformation and economic growth. The agency will also handle all media enquiries and liaison around Huawei […]
According to Mark Barden, partner at eatbigfish, not understanding whether you are creating a long-term, defensible business model could be a strategic error that catches up with you once every entrepreneur in town sees how easy it is to copy your technical capabilities. ‘Disruption’ has become such a buzzword, pervading everything from the hotel industry […]
As a 51% black female-owned digital-first agency, the partners have reshaped BrandTruth//DGTL as Valiant, and the newly named company has an even deeper layer of services to help clients across Africa grow and to deliver business results that matter. Valiant’s extended set of digital services include: Valiant Connect, Valiant Performance and Valiant Production. The agency offers […]
According to Johan Kruger, Head of Context at Consulta, a brand promise happens on a subconscious level when someone or something becomes trusted by consistently delivering a good experience. It happens repeatedly, creating the expectation – even if on a sub-conscious level – that it will always be so. This branded experience happens spontaneously and is […]
Themed ‘Marketing. The Movie’, the Nedbank IMC 2021 is taking place virtually on 29 July 2021 and one of the performances of the day will be by Mike Brown, Nedbank Group CEO, and Khensani Nobanda, Nedbank Group Executive Marketing and Corporate Affairs. They will have a discussion on ‘How to ensure your CEO doesn’t see […]