When South Africa recognised South African Sign Language (SASL) as its 12th official language, it marked a historic step towards inclusion. Now, Castle Milk Stout builds on that milestone with Sign Your Clan, a new campaign creating what are believed to be the world’s first formally recognised sign language representations of traditional African clan names. […]
Willem Steenkamp, senior writer and editor at Flow Communications writes that for too long, the dominant narrative about climate change has been one of apocalypse: collapsing ice shelves, parched earth, species extinctions, bleached coral, catastrophic storms and even the current northern hemisphere heatwaves, conjure up fears of irreversible environmental calamity. While climate change science justifies […]
Successful businesses understand that marketing is about more than attracting customers, it is about creating assets that generate long-term value. In this practical session, which will be held during the free-to-attend Modern Marketing Power Hour, Dirk Swanepoel, head of Commercial and Mergers & Acquisitions (M&A) and Aletia Oberholster, head of the intellectual property team at Barnard […]
AI is moving far beyond writing copy and generating images. It is becoming a powerful marketing engine capable of researching markets, uncovering customer insights, developing strategy, creating campaigns, producing images and video, personalising content and automating marketing workflows. In this practical session, which will be held during the free-to-attend Modern Marketing Power Hour, Gerald Yapp, […]
Leslie Adams, Sales Director at Reach Africa, writes that advertisers are planning TV for a consumer that no longer exists. Audiences are moving freely between broadcast, streaming, online video and gaming on the same TV, yet advertisers are still playing catch-up up with their planning. Switch on the TV at home and you could end […]
Koketso Masisi, Executive Creative Director at Retroviral, spoke to Modern Marketing about her journey into creative leadership, building inclusive teams, creating opportunities for women of colour and why women needed to be brave enough to make themselves visible. Masisi was appointed as Retroviral’s first Executive Creative Director, a milestone that reflected her progression from a […]
Kaya 959 is a leading Gauteng commercial radio station, connecting an influential audience through premium music, business, news, current affairs, culture and lifestyle programming. It has been announced as the exclusive radio partner of Africa’s Biggest Marketing Conference™, the Nedbank IMC 2026, marking a strategic partnership that will take the country’s most influential conversations on […]
The WesBank New Generation Social & Digital Media Awards, South Africa’s premier independent and performance-based digital accolades, have become the definitive benchmark for digital excellence in the South African corporate and agency sectors. The WesBank New Generation Social & Digital Media Awards is proud to announce the opening of early-bird entries for its landmark 14th […]
According to David Lichtenstein, CEO of Superhuman Sales, by the end of 2023, the number of emails sent worldwide per day is expected to reach a staggering 347 billion. Globally, over 4.2 billion people, accounting for more than half the world’s population, were active email users in 2022. In the competitive marketing world, one truth […]
Natascha Torres, Head of Digital Strategy at +OneX, says TikTok and Google Performance Max unlocked new possibilities for South African brands. Over the past year, social media and programmatic platforms have launched a range of powerful new features and tools for digital marketers and advertisers in their efforts to capture a large slice of businesses’ ad spending. Facebook, which changed its [...]