According to Amanda Rabinowitz-Muller, director and founder of JellyBean Concept Events, shopping mall marketing teams, together with events agencies, are creating new and unique ways to involve tenants in their marketing strategies. Interactive storefronts Vacant stores are on the rise and it’s a leasing managers nightmare to keep these stores from looking empty. Instead of incurring […]
Printing SA, in partnership with Health Squared and Agility, hosted a free and informative webinar that addressed how to prioritise overall health and wellbeing in the printing, signage, packaging and visual communications sectors. Panellists included: – Marcia le Roux, Sales Executive for Agility Channel. – Hannele Steyn, Founder and CEO behind The Passion 4 Wholeness range of […]
According to Zubeida Goolam, Chief Creative Officer at Valiant, the adoption of new technologies should only eliminate communication barriers between the brand and its audience, not worsen the experience. The human element is always key to transformation. Transformation in digital marketing must begin internally to leverage external opportunities. It is up to the organisation to […]
Colleen Rose, Consulting Director at Acceleration, a Wunderman Thompson company, states that while welcomed by privacy advocates, the looming demise of the third-party cookie has caused some anxiety among publishers and advertisers. For the last 20 years, third-party cookies have been a foundational part of digital advertising, allowing user behaviour to be tracked across websites […]
According to Sikota Suuya Bones, media director at Dentsu Zambia, the general assumption is that the appetite for digital media has grown exponentially. Are clients ready to shift their budget from traditional media to new media that allows them to make real-time changes and track campaign performance with various KPIs? Consumers and clients are going to adapt […]
According to Kirsten van Rooyen, Head of Digital at Simply Black Media, at the onset of the pandemic, many businesses were not digitally-savvy and were initially unsure how to go about reshaping their communications to meet the needs of an evolving audience. The events of 2020 reshaped the world in ways we never thought possible. […]
Rob Anderson, CEO of Brand Hubb, says leading brands need to rethink their digital marketing strategies as customers become increasingly agitated by digital ads. Brand supporters are fed up with unsolicited digital marketing advances, and the brands who fail to respond to their irritation risk alienating them forever. Customers are sick and tired of hanging […]
Candice Lee Reeves, senior digital copywriter at Everlytic, states that unless you understand who your customers are and what they really want, you will have a difficult time knowing how to give them an experience that brings them joy. Start by creating client personas for the types of clients you work with. You can also run […]
Calvin Fisher, owner of Pandabomb, shares how to create engaging footage and gives tips on how to shoot quality video content that spreads brand awareness. In an age of technology where most people carry smartphones or tablets, video marketing has risen in popularity to become one of the most efficient methods of delivering marketing messages. […]
According to the Digital School of Marketing, brand management strategy definitely involves intuition. However, you can also use data to guide your direction. One way to gain an understanding of whether your brand is on the right track in terms of its brand management strategy is to think of it as a story you are […]