Brent Haumann, Managing Director at Striata, discusses what 2021 might have in store when it comes to customer communication. Customer experience is a constantly moving target, and with statistics identifying customer experience as being the key differentiator for organisations in the future, companies have no option but to keep evolving in order to remain competitive. After […]
According to Obren Msuku, Managing Director of Msuku Media, the big strategic question as we enter 2021 surely must be not how to slash all costs, but how to optimise spend in areas that help the business survive the current crisis while still positioning itself for future growth. Within the realm of brand communication, public […]
According to Haydn Townsend, Managing Director for Accenture Interactive in Africa, alongside emphasis on hygiene and handwashing, people are seeking fitness classes online and returning to the weekly ‘big shop’ for the first time in years. People’s expectations of businesses and brands are rising – working out the implications will be critical to businesses’ survival. […]
Straford Rodrigues, partner in brand and marketing ROI analytics practice at Kantar, discusses why sales might decrease but brand equity does not, and what brands can do about it. Let us look at a scenario where sales are decreasing, and brand equity is increasing or flat. There are two possible reasons for this (outside of […]
Lerato Songelwa, deputy managing director at Hill+Knowlton Strategies South Africa, shares tips on what brands and communicators should consider to be part of their communication strategy for the year ahead. Over the last year, business communications became extremely challenging as companies had to quickly adopt new lines of communication to coordinate teams and meet the […]
Shaune Jordaan, Hoorah Digital CEO, recalls that from young to very old, Artificial Intelligence (AI) is everyone’s go-to for communicating online with family and friends and searching the web for news and entertainment. Then there is online shopping, which has quickly become a matter of necessity across the board. Just when we thought AI had […]
According to Sarina de Beer, Managing Director at Ask Afrika, lockdown has changed consumer psyche and behaviour considerably, which naturally includes how we consume media. Lockdown restrictions have added their own layer of complexity to radio consumption. Due to the impact of the Covid-19 pandemic, many industries have been negatively affected, and South Africa’s radio […]
Printing SA, in partnership with Health Squared and Agility, are proud to host you at a free webinar that will be addressing how to prioritise overall health and wellbeing in the visual communications sectors. During the session, you can engage with the experts on how to maximise your most valuable asset amidst a crisis: your staff. […]
Content creator and digital strategist, Shaheer Lala, states that social media has significantly shifted the power of influence and control of the narrative towards customers, who can now consume and produce content simultaneously for brands. Trust has shifted, and while brick-and-mortar stores benefit from the physical practicability, word-of-mouth has never been more vital. Given the […]
According to Kristen McCormick, Senior Managing Editor at WordStream, reducing uncertainty is only the first part of the equation when writing effective marketing copy. You also have to build trust. Here are some phrases to include in your assets to give customers more reasons to continue engaging with you: Check out our testimonials page. See our […]