According to Madelain Roscher, Managing Director of PR Worx, global trends increasingly show that consumers will spend their hard-earned money on brands that are willing to take the time to truly listen to them, understand their needs, and in turn, create products and services that really benefit them. As we edge closer to the end […]
According to Kenne Loubser, Head of Marketing at Payflex, the unprecedented digital disruption experienced in retail last year has made the industry increasingly digital and internet-driven, with technology playing a key role in providing experiences in line with customers’ needs. Agility, flexibility and rich online shopping experiences are set to be among the key trends driving […]
Owning personal information and customer data is a liability – that is, until you find useful mechanisms to create value. Then you need to consider the net asset value, taking stock of the downsides, says JD Engelbrecht, MD at Everlytic. There is such an obvious paradox that I love referring to. The scenario above can […]
Our exclusive Modern Marketing Industry Interview series features industry legends such as: Preetesh Sewraj, Ipelegeng Thibedi, Mpume Ngobese, Steph van Niekerk, Fran Luckin, Lerato Songelwa, Michael Gullan, Suhana Gordhan and Boniswa Pezisa, who took us through their career journeys. Don’t forget to subscribe to our YouTube channel for more videos on advertising, branding and marketing trends and […]
2020 has seen its fair share of trials and tribulations, shaping a business environment that opposes conventional practices. It has forced many to embrace the power of the pivot, and adapt or sink in the endless communications making the rounds. Founding Partner and CEO of Eclipse Communications, Steve Powell, highlights the changing consumer mindset that […]
Modern Marketing wishes all its readers a joyous festive season and a prosperous New Year. We will be closed in mid-December and will reopen in January 2021. Thank you for your support throughout the year!
In our exclusive Modern Marketing Industry Interview series, Group Chief Executive Officer (CEO) of Net#work BBDO, Boniswa Pezisa, discusses how she has always been an activist and communicated that through her creativity, her contribution to the advertising industry and having an opportunity to help channel people with raw talent. Getting into the industry Pezisa studied […]
This year, Modern Marketing called on different agencies to take part in our Digital TrendCamp video series. Don’t forget to subscribe to our YouTube channel for more videos on advertising, branding and marketing trends and topics. Here is a recap of the TrendCamp videos received this year: E-commerce – brands selling online Social media usage during SA […]
JD Engelbrecht, MD at Everlytic, says the reality is that most of us are struggling to access data, make basic sense of it and activate it efficiently. As businesses and consumers, we are accumulating data faster than ever before. Today, we have progressed far beyond the human ability to act on the firehose of data […]
According to Sizwe Dlamini, Head of Commercial at Idea Hive, South Africa’s digital footprint is expanding at breakneck speed, creating a greater need for marketers to put their best foot forward through analyses of their customer behaviour. Data has played a crucial role in the emergence and evolution of digital marketing. It is the fuel […]