According to Valiant, formerly known as BrandTruth, now more than ever, brands need to be brave, nimble and defiant in digital. Modern marketing professionals need to flip their thinking upside down – and think digital first. As events all but disappeared, media consumption patterns flew out the window and Out-of Home advertising became redundant, but […]
Refilwe Mangweta, Digital Campaign Manager at The MediaShop, says Twitter has launched Carousels to help marketers reach new audiences and drive people to their website or app through multiple images or videos for brands. This allows marketers to share a brand story, show off different products or highlight specific features – all within a single ad. Twitter […]
VMLY&R South Africa’s Dono White, Strategic Lead, and Head of Data, Mike Pearse, measured the brand equity of over 90 local brands using the agency’s new Equity Edge tool. This report reveals their findings on which brands leveraged Black Friday to build on equity and popularity. While many brands follow the crowd in joining the […]
According to Paula Sartini, founder and CEO at BrandQuantum, the customer experience is the driving force behind every business as it gives companies a competitive edge that earns customer loyalty and attracts new customers. However, getting the customer experience right can be a challenge for companies, particularly as there is uncertainty in terms of what […]
According to R-Squared, owning the narrative in marketing involves looking at something topical or talkable as it happens and brands being on social media radio or on TV and putting their own spin on it – gaining new followers and further entrenching themselves as innovative, cheeky and irreverent. There is a South Africa-born flame-grilled chicken […]
Stephanie Heitman, managing editor of the LOCALiQ blog, states that while December brings fun, family and food, it can also leave business owners and marketers feeling pressed for time and resources. But, with the right strategies and promotions, you can make your December marketing a breeze and spend more time relaxing with your loved ones. […]
Jarred Mailer-Lyons, Head of Digital at The MediaShop, says as we begin to slowly transition from managing the pandemic to the recovery of the economy, it is clear that the period of lockdown and a pandemic of this scale and magnitude is bound to have a significant impact on our lives. Of course, we will […]
Quinton Luck, Managing Director at Arc South Africa, says that adopting a data strategy is like adopting a dog. With a few years into the game of developing and implementing data strategies, it is pretty clear to me that many potential clients seem to suffer from a ‘fear of commitment’ and ‘fear of the unknown’. […]
Modern Marketing attended the virtual launch of the OneDayOnly annual commerce Odometer – which is released to better understand South Africa’s online consumer behaviour behind the rapidly expanding local e‐tailer sector. The annual index was conducted among 5806 OneDayOnly shoppers. The South African e‐commerce industry has experienced a massive boom in 2020. Accelerated by the […]
Nicolet Pienaar, Head of Market Insights at Growth from Knowledge (GfK) South Africa, provides market intelligence and consumer insights about the trends GfK expects to unfold over Black Friday. Click-and-mortar retailers and domestic appliances are expected to be the big winners over the crucial November retail promotional season as consumers open their wallets and retailers […]