Modern Marketing News, Author at Modern Marketing Expo

Embrace The Future Of Marketing, Branding, Printing And Signage With The Modern Marketing 2025 Expo

Modern Marketing expo organisers Practical Publishing have announced the dates for the Modern Marketing Expo in 2025. Visitors to the 2025 event can embrace the future by seeing the latest opportunities in branding and marketing solutions. Visitors will also get new perspectives in graphics, signage, commercial print, digital printing, T-shirt printing, vehicle graphics, digital packaging and more. A major theme of [...]

By Modern Marketing News|2024-11-05T16:01:39+02:00November 5th, 2024|Modern Marketing expo|0 Comments

Impumelelo Promotions Showcased Banner Walls And Telescopic Flags At Modern Marketing Expo

Impumelelo Promotions exhibited at the recently held Modern Marketing Expo. The company, a specialist in sewing and finishing solutions, showcased its banner wall and telescopic flag solutions. The company also specialise in the finishing and stitching of banners, flags and gazebos, as well as the manufacturing of school bags, gazebo bags, banner wheelie bags, roll up bags, telescopic/sharkfin bags, wheelie bags, [...]

By Modern Marketing News|2024-11-05T15:45:52+02:00November 5th, 2024|Expo News|0 Comments

The Role Of AI In Marketing And How The Mighty Call To Action Can Benefit

In a recent presentation to the Mobile Marketing Association (MMA) in Johannesburg, Jeané van Greunen, Chief Client Officer at Helm, delved into the interplay between tech innovation and market demands, shedding light on the important role of Artificial Intelligence (AI) in modern marketing strategies. Emphasising the prowess of AI with the timeless essence of the human touch, van Greunen shared a [...]

By Modern Marketing News|2024-10-04T14:35:07+02:00October 4th, 2024|Trends|0 Comments

Customer Generated Content Helps Brands Build Stronger Connections With Their Audiences

Customer Generated Content (CGC) allows consumers to share their real-life experiences with brands on social media, creating powerful, authentic content that resonates with their peers. Brands are now using this evolving form of word-of-mouth to build stronger connections and trust with their audiences. As South Africans, having stories woven into the fabric of everyday life is an age-old tradition. For generations, [...]

By Modern Marketing News|2024-08-16T17:24:28+02:00August 16th, 2024|Trends|0 Comments

Marketers Need To Return To The Fundamentals

Decades ago, when marketing first emerged as a coined phenomenon and went on to become a major profession, the aim of the discipline was to understand consumers deeply, and use this understanding to apply effective principles and practices to create compelling messages. The model was straightforward: marketers give, consumers take. However, this simplicity couldn’t – and didn’t – endure forever. Today, [...]

By Modern Marketing News|2024-07-26T17:24:37+02:00July 26th, 2024|Trends|0 Comments

Forge Your Own Path When It Comes To Digital Strategy

Adelaide Tshabalala, Lead Strategist at Nerdware, discusses overcoming digital strategy barriers with unconventional wisdom. After 14 years in the digital trenches, I’ve seen it all. From the early days of SEO hacks and MySpace profiles to the rise of AI-driven marketing and TikTok trends, one thing remains constant: clients face barriers that can make digital strategy feel like climbing Everest in [...]

By Modern Marketing News|2024-07-12T16:18:05+02:00July 12th, 2024|Trends|0 Comments

First-Party Data Is Driving A Shift In Marketing Spend And Industry Innovation

The ways in which adtech and marketing organisations leverage data and technology is about to fundamentally change. Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale. Over the past year, the [...]

By Modern Marketing News|2024-06-07T12:53:51+02:00June 7th, 2024|Trends|0 Comments

AI-Generated Content Poses Significant Threats To Brand Reputation

Joe Hamman, Director Novus Group, says that with the rise of AI-generated content, reputation management matters now more than ever. At a time when AI-generated content is blurring the lines between what is real and what is fabricated with the capabilities to generate content at scale and influence public opinion, brand reputation management has become more important than ever. While media [...]

By Modern Marketing News|2024-02-16T16:37:10+02:00February 16th, 2024|Trends|0 Comments

Trends That Will Define The PR And Communications Industry In 2024

As we face large-scale problems like extreme weather events, political unrest and cyber threats, organisations of all sizes and across all sectors are recognising the need for proactive communication strategies. Beki Zondo and Kutloano Makgoro from Serufe outline trends that will be important in the public relations industry for the year. 1. AI-Enhanced Data Analytics In the dynamic realm of public [...]

By Modern Marketing News|2024-02-16T16:37:22+02:00January 19th, 2024|Trends|0 Comments

Three Major Events That Could Shape Advertising In 2024

According to Leslie Adams, Sales Director at Reach Africa, contextually relevant ads, the attention economy and more eyes on digital may shape South Africa’s advertising landscape in 2024. In a turbulent macro-environment, shifts in consumer behaviour become especially difficult to predict, said Adams. ‘The past few years have been extremely tough on South Africans from a financial standpoint, thanks to the [...]

By Modern Marketing News|2024-01-12T12:46:49+02:00January 12th, 2024|Trends|0 Comments