Zanele Hlatshwayo, YouTube lead at Google Africa and Ciarán Whitaker, FMCG Industry Manager at Google Africa, state that there are 24 million South Africans over the age of 18 on YouTube, and that this number is growing. This is not a platform number, but the number of adult viewers who can be reached through advertising […]
Boniswa Pezisa, Net#work BBDO’s Group Chief Executive, is this year’s Loeries Hall of Fame inductee. Chicken Licken’s Managing Director and Chief Marketer, Chantal Sombonos-Van Tonder, has won the 2020 Marketing Leadership and Innovation Award. Pezisa is a lover of life, hats and other accessories, and she has experience in delivering breakthrough communications strategies across a wide range […]
Claire Herman, Media Operations Manager at The MediaShop, stated that one good thing that came out of lockdown was her introduction to online shopping. She is not unique – according to a recent IOL article, statistics from Mobicred, South Africa’s largest digital credit facility, show some interesting trends pre and post-lockdown. These include: Monthly online transactions […]
According to Karena Crerar, Advisory Lead at Edelman Africa, before the pandemic brands were able to plan and prepare for potential crises based on known risks. However, things are no longer predictable. We do not yet know the nature of the challenges that await but we can be certain their effects will be felt for […]
Jess Weiner, CEO of Talk to Jess, was one of the speakers at the #Loeries2020 Creative Week. Her presentation was based on the business of belonging: how inclusivity evolved the world’s most famous doll. ‘Although I initially started talking to women and girls, I realised that in order to make a real systemic impact, you […]
Katherina Tudball, creative director at Superunion London and one of the speakers on the first day of the #Loeries2020 Creative Week, addressed visceral creativity. She said that during her time as a designer, there is one word that sums up her approach to creativity, and that is ‘ideas’. ‘What I mean is that conceptual thinking is […]
Red & Yellow Creative School of Business in Cape Town, joins forces with Africa and the Middle East’s premier award as the official education partner of the Loeries. Facebook is sponsoring the Student Category at the Loeries in order to champion diverse and young creative talent, for the fifth consecutive year. This includes the much-coveted […]
On 11 November 2020, Modern Marketing attended Pernod Ricard South Africa’s launch of the #SisonkeMzansi campaign at their offices Woodmead. Pernod Ricard will be ‘gifting different’ this festive season by investing in the local economy through the campaign. The company has partnered with Springbok stalwarts Siya Kolisi and Cheslin Kolbe. The duo will be encouraging […]
Jerome Cohen, CEO of Off Limit Communications, says 2020 has presented an unexpected curveball for Adland. Fundamentally, the core of experiential marketing agencies is human contact. Take that away and a business is not only brought to its knees but is on its death bed. Cohen shares insights that will encourage businesses to stay strong […]
Our Modern Marketing Digital TrendCamp video features Kate Thompson-Duwe, Head of Strategy: Arts & Entertainment at AMPlify (entertainment division of Eclipse Communications), whose video focuses on diversifying your offering for continued audience awareness during a pandemic. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. […]