An important reality to consider before diving head-first into a communication strategy is that buying habits have changed. People have become far more money conscious – especially in recent months – but more than that is their relentless pursuit of convenience, says Grant Kruger, Business Lead ID/IT at LG Electronics South Africa. Key to advertising […]
Angelika Kempe, Executive Consultant at Ad Ops, says that in 24 years of working with agencies and clients, she can recall only one instance where an agency directly resigned from an account. The agency claimed it was approached by a competitor with a much larger budget. However, the client/agency relationship was already strained, and the […]
Several renowned names on the global creative stage will enthral the advertising and brand communications industry when the Loeries Creative Week broadcasts its virtual event (taking place from 16-20 November 2020). The event will have three channels with over 75 hours of content. Loeries media partner, Modern Marketing, asked some of the event’s speakers about […]
October in South Africa is Pride month. It marks the month when the first official Pride march was held on the African continent, 31 years ago this year. With this theme in mind, Lynn Madeley, CEO of Havas Southern Africa, and Larry Khumalo, Head of PR at Havas South Africa, had a conversation about Oreo’s recent advert […]
The Doctor of Philosophy in Brand Leadership qualification by The Independent Institute of Education (IIE) will equip students with advanced research and highly specialised knowledge within the field of Brand Leadership; add depth to the ever-evolving field by producing new knowledge within an African context and encourage trans-disciplinary research. The qualification will also provide brand […]
Attic Rush discusses their top five design trends for e-commerce development for 2020 and 2021. Online shopping habits are constantly evolving, so it is no surprise that e-commerce design trends are evolving along with them. 1. Emphasis on data The use of ‘big data’ is helping some e-commerce sites stay one step ahead of the game. Big […]
Janine Hills, Founder and CEO of Authentic Leadership, was a recent guest speaker at a Zoom session for employees and global students of the IMM Graduate School, sharing her case study on the Clicks/Unilever/TRESemmé issue. One of her key discussion points was the need for a rapid response from stakeholders in situations such as these. […]
Lynn Erasmus, Managing Director at HWB Communications, says now is an opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past because new-age tools and tactics are customisable, effective, and above all, measurable. Digital PR is simply the evolution of what has until now […]
According to Sithembile Ntombela, Marketing Awards Council Member and Head of Marketing at Brand South Africa, she has seen local and global brands using the rich culture, heritage and diversity that South Africa has to offer, linking themselves to more South African centric messaging with great results. What springs immediately to mind is a Santam insurance […]
Dr Roland Goldberg, a senior lecturer in marketing at the North-West University states that your wallet is more closely connected to your nose than you might think. One of his fields of expertise is retail atmospherics, which includes scent marketing ‘I am flabbergasted by retailers who still use outdated forms of marketing like the distribution […]