Yaw Dwomoh, Chief Executive Officer at Idea Hive, states that with virtual reality (VR), augmented reality (AR) and gamification, we are able to create multi-sensory experiences that evoke those same powerful emotions that make us essentially human. Our first experiences define us: the first kiss, our first day at school, the first broken arm, baby’s first smile […]
Bluegrass Digital CEO Nick Durrant says it takes a number of engagements to reach a final design. Additionally, preparing wireframes and mock-ups consumes a tremendous amount of time and also requires a lot of back and forth between designers and clients. Driving customer engagement through user experience (UX) is critical in today’s highly competitive business […]
Roman Magis, Principal Director of Video, Advertising and Content for Accenture Africa, states that the world has experienced enormous disruption in the broadcasting arena. As newer and more innovative technologies change how content is created, distributed and consumed, the entry of global players is threatening the local South African market share and compelling local media […]
According to Lizelle McConnell, Head of Sales at Tractor Outdoor, data is now almost a basic passport to getting the deal. Data is undoubtedly necessary when justifying why any medium should be on a schedule, especially for multinational brands who have strict tracking criteria, and where bonuses are dependent on key performance indicators (KPI) delivery. […]
According to Natascha Torres, digital strategist at DataCore Media, one of the most exciting opportunities an age of big data and artificial intelligence (AI) holds for marketers is the ability to hyper-personalise advertising on a massive scale. The tools we have at our disposal make it increasingly viable to customise messaging and creative on digital platforms […]
45% of South Africans are under 25 years old and employment for those of working age is scarce. But there is one bright career light that beckons: the real need for talented and passionate young people, from all walks of life. M&C Saatchi Group SA Chief Creative Officer Neo Mashigo and Faheem Chaudhry, Managing Director […]
The Adobe Creative Cloud 2020 workshop for beginners – presented by Modern Marketing LIVE – empowers participants in their unique creative scenarios, giving them a competitive advantage, and confidence to deliver professional quality design across multiple mediums from print to video and everything in between. Creative Cloud is a collection of 20+ desktop and mobile […]
In our exclusive Modern Marketing Industry Interview series, we feature Steph van Niekerk, a Creative Director at Grey Advertising who discusses creating insightful campaigns that engage people. Early life I started off by studying Business Science at UCT – as I was clever in Math and Science and never considered myself to be a creative. […]
TT Ndhlovu, Founder and Director of NuWave Communications, states that marketers have grown to understand influencer marketing very well and can be rightfully finicky when having to select influencers to work on a brand campaign. It’s pivotal for influencers to know this in order to package themselves in a way that is fitting to this criterion […]
To help overcome consumer fatigue, Abhishek Borah, INSEAD Assistant Professor of Marketing, and his co-authors launched a research study to explore the potential for social media communication that customers do not get tired of and, on the contrary, love to share with others. Crafting social media posts that drive both clicks and profits and how […]