Sugeshni Subroyen, Head of Marketing for the Mint Group, states that living through a global pandemic is historical in many ways and navigating these unchartered waters as a marketer makes her feel almost maverick. It is part of a marketeer’s DNA to see the silver lining in every crisis. The rules of engagement that defined the last […]
Hamilton Zwane, content copywriter at Grey Africa, gives insight into how the South African youth are using social media, what’s changed in their usage during Covid-19, and what should be trending in the near future. Three latest social media trends Social media trends change quite regularly, but that is the nature of social, to constantly change […]
According to Ipsos South Africa, currently South Africans are very much aligned with the rest of the world, indicating that they are in the acclimation phase where they have started to adapt to restrictions and create new routines. As we emerge from lockdown, it’s unlikely that we will resume pre-2020 behaviours, and the full impact […]
According to Paula Sartini, founder and CEO at BrandQuantum, people invest a significant amount of time and effort in selecting the right company to meet their needs, from the brands selected when purchasing groceries to important matters such as life insurance and investments. This time is invested upfront in the hopes that the person can […]
Kelly Moses, Regional Communications Manager at Dentsu Aegis Network SSA, states that the moves to different Levels of the Covid-19 lockdown in South Africa will create a dramatic shift in operations across local industries. The physical movements of consumers will start changing again and the way they interact with brands will continue to evolve. Marketers are […]
This free webinar, entitled ‘E-Commerce 101: Exploring Business Opportunities’, will focus on E-commerce for businesses who have not yet explored this option. This is a great opportunity to engage with experts and gain the knowledge to develop your own strong E-commerce platform. Date and time: Tuesday 23 June, 11am SAST, free to attend. Topics that […]
In our exclusive Modern Marketing Industry Interview series, Managing Director of Joe Public Connect, Mpume Ngobese, discusses how her career in publishing inspired her switch to communication and advertising, which landed her in a leadership role working with creatives and executing successful purpose-driven ad campaigns. Early life Ngobese studied a Bcom Honours Degree with her […]
Sign Africa LIVE is proud to present an online CorelDRAW Graphics Suite Essentials workshop for beginners. This webinar enables participants to prepare professional-quality designs by exploring tools, workflows and user interface options. The course empowers participants in their unique creative scenarios, giving them a competitive advantage, and the confidence to deliver professional-quality design and pre-press […]
Rachel Thompson, Insights Director at GfK South Africa, states that around 86% of respondents said they were extremely concerned about unemployment compared to 80% in GfK’s survey during the Level 5 lockdown. By comparison, 66% said they were extremely worried about Covid-19, down from 80% in Level 5, when the coronavirus was their top concern. […]
With this life-changing Covid-19 event being faced globally, many economies are suffering a downturn, which has a ripple effect on consumer spend and, therefore, on brands. Brands should use this opportunity to find different ways of engaging their buyers as consumer behaviour changes, states Sindiswa Masuta, Strategy Business Director at Grey Advertising Africa. During this […]