Robin Fisher, regional VP of Emerging Markets at Salesforce, says the company’s research found that standards of customer engagement are shifting again, and that marketers in South Africa are prioritising innovation in a radically altered landscape. Salesforce’s State of Marketing report shows that as technology drives customer expectations to new heights, marketers in South Africa […]
According to The MediaShop’s Herman Degener, there is no one-size-fits-all solution here, and no panacea. However, by weathering the same storm, there are some useful nuggets of advice from the intellectuals at WARC which he feels will provide a slightly elevated sense of ‘we’ve got this’ after reading them. Isla Prentis from our Tirisano Consulting […]
The Nedbank IMC 2020 conference was originally due to take place on 19 March but was postponed. Now in a first of its kind virtual marketing conference in South Africa, the event is scheduled to go virtual on 24 July 2020. Dale Hefer, IMC CEO said, ‘Thought leadership is needed now more than ever. Business […]
Keeping up with the global trend of being agile and maximising online technologies, Modern Marketing’s new interactive and LIVE online platform will allow audiences to experience product launches, webinars, events, video tutorials and the latest industry trends from the comfort of their personal spaces. The LIVE Platform will feature interactive content across different online platforms […]
Our Modern Marketing Digital TrendCamp video features Ryan McFadyen, Head of Strategy at HaveYouHeard, whose video takes us through survey results of what customers want brands to do during the lockdown. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute […]
As part of its exclusive industry interview series, Modern Marketing held an online interview with Ipelegeng Thibedi, the CEO of African Operations at Weber Shandwick, who has been part of the branding and marketing industry for over 15 years. She discusses her career journey, the possibilities of integration, purpose-driven marketing and bringing ideas to life. […]
Our Modern Marketing Digital TrendCamp video features Ciaran Mckivergan, CEO and founding partner of 8909 Digital (a Metropolitan Republic company), whose video focuses on how companies can use existing data to connect with their audience, including determining their brands through social media data. The video is live on our YouTube channel – don’t forget to subscribe to the channel for […]
According to Wunderman Thompson Commerce, the closure of in-store operations has already sparked a sudden surge of interest in digital commerce. From the smallest corner shops to the biggest global brands, retailers are looking for ways to keep trading despite their doors being shut. Tips to maintain customer and website traffic and online conversions: Communication […]
Victor Koaho, Business Unit Manager, The MediaShop, says all industries have been dealt a blow and have had to reevaluate their business models for new ways of doing things. The media industry has been dealt a blow as well, with some epic media institutions having to close down. One of the largest publishers of magazines, […]
Moving Tactics South Africa has developed a reliable and effective method of counting the number of customers in stores at any given time. With the spread of Covid-19, several experts predict that we will need to social distance until 2022, and the two metre social distancing rule may very well become part of the ‘new […]