According to Karyn Strybos, Marketing Manager at Everlytic, in many instances, over-burdened marketers simply cannot send out the targeted, timely and personalised content at the scale that is required to drive customer engagement more effectively than their competitors. Technology, and more specifically, marketing automation, is now rapidly changing this equation. Marketers have long since identified […]
Facebook has tips for helping retail owners connect with their customers and keep their businesses on track whether the businesses are temporarily closed, slow or growing. Here are some recommendations based on the status of your business: 1. Business temporarily closed • Consider taking your retail shop online with your own website. Set up a Facebook […]
Eyecom’s Public Information Display (PID), which is designed and built-in South Africa, communicates important Covid-19 information and best practices using visual aids. It also has two hands-free sanitisers located on either side, allowing the public to sanitise their hands before and after visiting a location. The messages displayed are in line with the World Health […]
Our Modern Marketing Digital TrendCamp video features Karyn Strobes, Marketing Manager at Everlytic, who discusses the power of automation. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute audible video of yourself at home. The video should be about […]
According to Bluegrass Digital CEO Nick Durrant, since the global lockdown, millions of people have turned to digital tools and methods for work, entertainment and shopping. Companies also had to rethink the way they do business and had to adapt to the ‘new normal’. It is more urgent now than ever before that businesses invest […]
According to Amanda Rogaly, Chief Mommy at the online parenting platform, BabyYumYum, advertising spend is set to decrease significantly both locally and globally in 2020, but there may be a glimmer of hope among the chaos. Media spend during and post Covid-19 For almost every company, Covid-19 has forced exec teams to bring budgets front […]
Ed Flower, Chief Commercial Officer at Acceleration, mentions that businesses, from big-brand, high-street retailers, to the personal trainer at the local gym, are needing to deliver their services and products online. Governments and central banks are unleashing radical measures to support economies. That would have seemed unthinkable even during other times of global economic stress […]
Modern Marketing is conducting a survey on running a series of in-depth skills development Adobe workshops. Please participate in the quick survey and give us feedback on the topics you’d like us to cover. The survey deadline is 19 May 2020.
With the levelled lockdown that commenced on 1 May, movement has gradually started to return to the outdoor arena, providing Out-of-Home (OOH) media owners and advertisers with new hope. Remi Du Preez, Commercial Director at Tractor Outdoor, believes that there is a strong need to engage with consumers in uncertain times, and urges brands to […]
Our Modern Marketing Digital TrendCamp video features Pepe Marais, Founder and Group Chief Creative Officer of Joe Public United, whose video highlights embracing and enhancing creativity during the lockdown period. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute audible video […]