Offlimit Communications stressed the fact that the Coronavirus is affecting brands and the marketing industry as a whole. As the virus outbreak spreads, the world’s biggest and smallest companies have begun making contingency plans to ensure minimal impact. Self-quarantine, working from home and social distancing may help mitigate the coronavirus but it also threatens to […]
Jane Ostler, the Global Head of Media, Insights Division at Kantar, says advertising faces an uncertain time during the COVID-19 pandemic. There are a few scenarios we are observing: Ssome advertisers are shifting their media budgets between channels, while others are postponing campaigns or, in certain categories, cancelling planned activity altogether. As Nigel Hollis said in […]
Wayne Flemming, Founder and Managing Director of Brandtruth//DGTL says that with the outbreak and rapid spreading of COVID-19, the entire world seems to have been turned on its axis as many industries are now forced into unfamiliar territory and left in either fight or flight mode in this seemingly post-apocalyptic era. As companies grapple with […]
According to Paula Sartini, founder and CEO at BrandQuantum, technologies have been gearing us up for the remote workforce for years, providing solutions that can equip employees to work from anywhere in the world. However, according to Owl Labs 2019 State of Remote Work report, until now only 44% of global companies have embraced the […]
According to Sandra Gordon, CEO of Stone Soup PR, any crisis calls for strong leadership, delivered with clear, concise communications. Failure to address the many communications issues related to a crisis only deepens misunderstanding and fear and creates further havoc. President Cyril Ramaphosa stepped up to the plate when he announced COVID-19 a national disaster. […]
Saskia Schuldig from 1-grid states that the 2020 budget speech raised concerns for various sectors upon the announcement of South Africa’s third recession since 1994. According to Statistics SA, the economy contracted by 0.8% in the third quarter and 1.4% in the fourth-quarter of 2019. Various businesses may feel the pressure of success; profitability and […]
It is crucial that events around the globe are cancelled or postponed to slow down the spread of COVID-19. The following events have taken these steps, Nedbank IMC 2020, Prism Awards 2020, Cannes Lions International Festival of Creativity, American Association of Advertising Agencies and Advertising Week Europe to name a few. Despite the economic costs involved in this decision, the […]
Neo Mashigo, Chief Creative Officer of the M&C Saatchi Group, is very humbled to have received the 2019 AdFocus Industry Leader of the Year award. Such recognition is what continues to drive and show him that his efforts resonate with that of the industry. Early life On Saturdays, Mashigo attended a school where he learnt […]
Richard Mullins, director for Europe, Middle East & Africa at Acceleration, says cross-channel marketing simply means continuing engagement with a customer or prospect in a different channel to the one in which the brand first encountered them. For example, an ecommerce store can send a remarketing email to a registered user on its website who […]
According to the South African Council of Shopping Centres (SACSC), we must create products and experiences with and for specific consumer audiences if we want them to become loyal customers. Gone are the days when we could say, ‘Advertise it and they will come’. That’s because consumer behaviour has undergone a huge transformation in an […]