According to Adriaan Gouws, Director: Client Leadership, Middle East and Africa at Acceleration, consumer insight around culture, purchase behaviour, brand sentiment and advocacy are some of the key drivers behind relevant consumer engagement. Ask any marketer, salesperson or creative director – the desire and need for consumer insight is one of the most important elements in […]
According to Paula Sartini, founder and CEO at BrandQuantum, the market is saturated with brands and companies are competing for customers on a global landscape. Competition in today’s business landscape has never been fiercer. At the same time, customers want to be delighted in every customer engagement and with so much choice, they aren’t afraid […]
According to Bluegrass Digital CEO, Nick Durrant, to earn long term trust and loyalty, business leaders must raise the bar and exceed customer expectations. This is the greatest challenge and can only be achieved by giving customers exactly what they expect – and even more. Understanding user expectations and designing the entire user experience towards […]
Managing Director of PR Worx, Madelain Roscher, shares what to expect for 2020 in the public relations and communications sector. As we embark on a new decade complemented by the fastest technological growth we have seen in human history, we can expect ample new trends and advancements to sweep across the various industries, ushering in a different approach […]
Modern Marketing will have a stand at the Sign Africa Durban expo, taking place from 11-12 March 2020 at the Durban International Convention Centre. The stand will highlight opportunities to be part of the Modern Marketing Expo in Johannesburg in September. The event is a holistic, adaptive methodology that connects brands with real customers and […]
Anine De Wet, co-founder and managing director of Cape Town through-the-line agency 2AM addresses the issue of gender roles in the workplace. 2AM, which De Wet co-founded with Marco Russilillo in 2014, was recently acquired by Hoorah Holdings, where she retains the role of MD. As the battle for gender diversity lingers in South Africa, […]
Lisa Schneider, managing director of the Digital School of Marketing, says that the internet can be looked at as a global collection of interconnected networks. Not only are the things we use becoming more interconnected, but they are also able to access the internet, which opens up a new frontier of opportunities for digital marketers. When we […]
According to the South African Council of Shopping Centres (SACSC), Artificial Intelligence (AI) has become a critical feature in the digitisation of in-store retail, personalising the customer experience and creating a more engaging retailer consumer interaction. For retailers, both big and small, AI is more than just a buzzword. It is creating new opportunities while […]
Thuso Mmotlana, Buyer at The MediaShop, asks, with all the noise and clutter in the market, how a brand can illuminate itself to have a long and productive life as well as make a mark in cultural and artistic history – like Ladysmith Black Mambazo. On 11 February 2019, I heard the sad news of […]
Cape Town based fashion and lifestyle agency, The Press Room, receives an influx of emails and DM’s via social media from content creators seeking tips, advice and how to be a part of their PR list. So the agency has put together a few essential tips for upcoming ‘Influencers’. Establish your brand and find your […]