Andrew MacKenzie, MD of Boomtown, states that there has been a lot of industry talk about the quality and standard of creativity delivered by brands and their creative partners – especially over the last five years. The truth is there have been the couple of standout pieces, generally aligned to a hot political story or […]
According to Oliver South Africa, on-site agencies save considerable time for clients around briefing, raising POs and other project demands. There are also the cost and time efficiencies gleaned from a single in-house agency, as opposed to managing multiple smaller content or digital agencies. In-house agencies are returning to the inner shrines of companies. Several major […]
Brand management and events branding solutions company, Pinnacle Digital Solutions, highlighted its wide product range at the recent Modern Marketing Expo. The product range includes: Sharkfin banners, Telescopic banners, Windcheaters, Pull Up banners and X Frame banners. Banner walls, Frame banners, Fabri Frames, A-Frame banners and parasols. Fence wraps, curved bannerwalls, media back drops, table cloths and bunting. Country […]
With the aim of helping brands enjoy the benefits of LED screen solutions, Excel LED showcased a variety of LED screens at the Modern Marketing Expo, which took place at the Gallagher Convention Centre from 11 – 13 September 2019. Excel LED delivers industry-leading value through a range of full colour LED screens with features […]
Firejuice Marketing conducted a survey aimed at exploring how small, medium and micro enterprises (SMME) in South Africa carry out marketing plans. 100% of the surveyed businesses believe in marketing as an effective tool, however, only 46% carry out consistent marketing campaigns. The questionnaire answered by individuals in key decision-making positions in the SMME sector […]
Cindy Diamond, Group Sales Director at Mediamark, states that recent surveys conducted separately by Jacaranda FM and East Coast Radio revealed similar learnings, with an overwhelming number of participants (75% +) stating that they actively engage in shopping on Black Friday either in-store or online. These audience surveys disclosed that the most popular Black Friday shopping […]
Paula Sartini, founder and CEO of BrandQuantum, says that to be successful today, companies need to develop a customer-centric strategy that is built from the customer’s perspective and designed to meet their needs. With tech-savvy customers, companies are adopting technology solutions that aim to delight their customers and enhance customer experiences. According to the 2019 […]
Margarita Karvouniaris, Marketing Manager for Game South Africa, looks at the evolving retail landscape and how consumers are highly tech-savvy, placing increasing demands on brands and services. With that comes the critical importance of a truly meaningful, personalised customer experience for shoppers, which ultimately fuels the retail environment of the future. What can retailers do to […]
Unigraphics used the Modern Marketing Expo, held at the Gallagher Convention Centre from 11 – 13 September, to launch the UniAluminium Display fabric frames, UniPole and Ezitube. These new and improved UniAluminium Display fabric frames are made in South Africa and come in profile lengths and lightboxes. The UniPoles are quality powder coated aluminium poles […]
At the recently held Modern Marketing Expo (11 – 13 September, Gallagher Convention Centre), Stelle Enterprises Group showcased world-class products, services and promotional branding solutions to visitors. The company highlighted corporate gifting, branding as well as indoor and outdoor washable solutions without any colour fading such as: banner walls, gazebos, sharkfins and flags. They also […]