Across the globe online sales have surged, while locally online transactions on Black Friday alone grew by more than 60%. A recent study released by Mastercard found that 68% of South Africans are shopping more online since the beginning of last year. Consumers are embracing the e-commerce experience in growing numbers and corporate South Africa […]
Social Places has released the statistics from the second edition of their annual online Local landscape survey, which show that online reviews continue to grow exponentially and how businesses are managing these reviews have a direct impact on a business’s bottom line. These statistics offer insight into how South African consumers engage with businesses online, […]
Andrew Bourne, Regional Manager – MEA, Zoho Corp, says the ‘headline’ section of a website should carry your business’s value proposition. How well you communicate the core value and qualities of your product or service here will make the visitor want to keep scrolling, learn more about you and ultimately choose you over other competitors. Your […]
According to JD Engelbrecht, Managing Director of Everlytic, marketers know that the success of email campaigns comes down to the total number of engaged contacts. The ultimate return any organisation can hope for is to multiply the volume of its email distribution list by the engagement rate. But to build engagement, the recipient must first […]
Khethi Ngwenya, CEO of SchoolMedia, says Covid-19 has changed the way in which brands communicate with their target market. When it comes to youth marketing, it is important to look at what unites us during this time, even with social distancing. The reality is that with people having to be in isolation, most of the […]
Megan Walker, Senior Media Strategist at The MediaShop, says true convenience helps you better serve your customers, and the easier it is for them to get much needed information and complete a purchase with you, the happier they will be. Consumers want more, better, faster, cheaper and can we have it now please? These recurring […]
Tessa Nowosenetz and Christine Nyatsambo, KLA, say that working with the right market research partner before, during and after your rebranding process gives you access to consumer and sector insights that can enrich your efforts. Car brand KIA claimed a Guinness World Record in early 2021, and it had nothing to do with cars. The 303 […]
Zubeida Goolam, director and chief creative officer at Valiant, says lite versions of mobile applications or apps have become increasingly popular across Africa and many other parts of the developing world, because these have smaller installation footprints and use less data compared to the regular app versions. Africa has a tremendous mobile adoption rate, with […]
Jonathan Lumley, Head of Clients, Channels and Markets at immedia, says if community is the focus of your organisation, you have a superpower that can grow your bottom line. For brands, businesses and organisations that have audiences, members or communities, there is no better time than the present to build and leverage a highly engaged […]
Haydn Townsend, Managing Director at Accenture Interactive Africa, says an experience renaissance is afoot. Customers were already expecting more from brands, but now they are demanding it. The consumer behaviour shifts we are seeing today are not a blip and are likely to stay with us for a long time. Some have been in motion […]