Grant Kruger, business lead ID/IT at LG Electronics South Africa, says in-store advertising is undergoing a significant digital transformation. As lockdown restrictions ease and retail spaces open up, there has never been a better time to take another look at digital signage. As the way we interact with the world around us becomes increasingly digital, […]
Jacki McEwen-Powell, founding partner and strategist at Eclipse Communications, says today’s workforces expect messaging that is more inclusive, personally relevant and decidedly digital. In short, companies need to engage with employees more than ever before. This is underlined by Beekeeper’s Internal Communications Trends in 2021, which notes that in 2020, 84% of employees felt their […]
Zubeida Goolam, co-founder and chief creative officer of at Valiant, said the changes made to social media algorithms in the past couple of years have made many brands rethink their content strategies. Instead of the accustomed chronological order, user feeds were now recalibrated to highlight ‘generally engaged with’ posts. Facebook’s pledge to put ‘friends and […]
Marketers that invest in understanding how people’s emotions and values are changing in the face of multiple national lockdowns and Covid-19 waves will position their brands to thrive in this volatile landscape. To keep pace, brands need to move beyond demographics and focus more than ever on psychographics. This is according to Virginia Alvarez, Head […]
Brent Haumann, Managing Director, Striata Africa says while there are all sorts of complicated formulae for calculating a customer experience (CX) score, there is a simpler solution. Given how important customer communication is to customer experience, it makes sense to simply measure engagement. Not only does doing so save organisations a lot of time and […]
A study conducted by research and insights company BMi Research in 2020 surveyed six online e-commerce stores, with each store evaluated by 10 experienced online mystery shoppers. The study has shown that online retailers continue to face challenges that undermine the customer experience. These challenges include ensuring sufficient stock, transaction and delivery issues and unclear […]
Greg Gatherer, Account Manager at Liferay, says strategic customer experience leaders recognise that customer-facing solutions, like web portals, must include self-service elements to be a truly effective and valuable tool. In fact, research shows that 69% of consumers first try to resolve their issue on their own, showing just how important self-service is. Additionally, Gartner […]
According to InsideData, if you were considering removing email as a touchpoint in your communication journey, think again. Email marketing not only enables you to stay connected with your customers, but also influence their sale decisions. According to Hubspot’s latest statistics, email generates an astounding 3800% ROI, making it one of the most effective options […]
Wayne Flemming, founder and CEO at Valiant, says simplicity still matters more than ever and that nothing can be truer than within our social media itself. Content overload We are inundated with consistent feeds, messenger platforms, emails and social content on multiple platforms. With a global trend of people decluttering their lives, it is a […]
Fabio Longano, CEO and founder of TouchFoundry, says to create something successful you need to make sure there is an aspect of longevity and it is critical to maintain consistent marketing efforts. This means you need to keep engaging and reengaging with your audience to stay top of mind and ahead of the competition. As […]