Accenture has appointed Haydn Townsend to head Accenture Interactive in Africa, a new breed of agency that is digitally-focused, experience-led and engineered around experiences and outcomes. Vukani Mngxati, Chief Executive Officer of Accenture in Africa said, ‘It gives me great pleasure to announce the appointment of Townsend. He is an exceptional leader with solid cross-functional […]
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With the levelled lockdown that commenced on 1 May, movement has gradually started to return to the outdoor arena, providing Out-of-Home (OOH) media owners and advertisers with new hope. Remi Du Preez, Commercial Director at Tractor Outdoor, believes that there is a strong need to engage with consumers in uncertain times, and urges brands to […]
Andrew Dabbs, Digital Media Strategist at The MediaShop, says that business has been caught out more than ever before and the companies that held back on their digital transformation may not make it through 2020. But what is digital transformation? They said: ‘there is time’, ‘the investment in technology could be made next year’, that […]
Amanda Mitton, Head of Talent Acquisition and Talent Magnet, states that while there’s no certainty about when lockdown regulations will be relaxed, the reality is that the coronavirus is likely to be with us for a long time ahead, with the allied need for social distancing measures continuing to be encouraged. As such, it’s highly […]
Brad Hook from Mann Made says online events will be around for a while, and if the innovations and releases we have seen just over the last month are anything to go by, the space will become increasingly exciting. Brands, agencies and event managers that embrace the strategic opportunities these platforms have to offer will […]
Jaco Lintvelt, managing director of Dentsu Data Labs SSA, asks readers to imagine this scenario: after the Covid-19 pandemic is over, your brand is worthless and you have fewer consumers – not because of the impact of the virus, but because your brand’s efforts were more focused on profits than people during a time when […]
Vantage Digital, together with Face First Media, Outsmart, SB Outdoor, Go Big Media, Ad Outpost, Kenna Media, Black Media, Jinja Outdoor, Mamela Media, Absolute Outdoor, Mhambi Properties, Rivoni Advertising and Lerfam Media launched a series of billboards that communicate COVID-19 media awareness messages to the masses. Over 2500 square meters were printed for this campaign. […]
Kristen McCormick, content marketing manager at ThriveHive, states in her report on Wordstream, that the COVID-19 pandemic is causing so many shifts, it’s more important than ever for agencies to have visibility into the larger pay-per-click (PPC) and digital marketing landscape. This year, they opened the survey up to even more agencies for even stronger […]
According to Paula Sartini, founder and CEO at BrandQuantum, many companies have shut their doors during the lockdown time, while others have implemented work from home strategies to maintain their operations and meet their customer’s needs. Whether employees are working from home or the office, customers expect them to keep their data secure at all […]