As part of its exclusive industry interview series, Modern Marketing spoke with Tseliso Rangaka, Chief Creative Officer (CCO) of FCB Joburg and Hellocomputer, who has been in the adverting and marketing industry for over 21 years. He discusses South African creatives finding their voices again and telling their stories through advertising, and the pace of […]
As consumers are thrust into a more digital lifestyle by the restrictions put in place to curb the pandemic, TAPTAP Digital announced its Sonata Audiences technology to provide brands with critical insights about new patterns of behaviour continuing to emerge. To implement an effective, value-added communication strategy that keeps up with the evolving needs of consumers […]
South African exhibition, events and display company, Scan Display, was commissioned by the Western Cape Department of Health to transform four exhibition halls at the Cape Town International Convention Centre (CTICC) into four separate recovery wards for the temporary Covid-19 hospital. Although building a temporary hospital was not something the Scan Display team had done […]
Sign Africa LIVE and CorelDRAW Master Mo Jogie will present a free CorelDRAW Graphics Suite Power Half Hour online filled with bonus content on Thursday, 6 August at 11am. From Creation to Completion, break down creative barriers with CorelDRAW® Graphics Suite 2020. Find all the professional vector illustration, layout, photo editing and typography tools customers […]
Havas Southern Africa Chief Creative Officer, John Davenport, discusses ways that creatives can survive Working From Home (WFH). Although the nature of work and productivity is an area into which there has been a huge amount of research (because it is a lucrative area for academics to study) there has been very little research into home-based […]
Candice Lee Reeves, Senior Digital Copywriter at Everlytic, asks: how do you personalise and deliver customised content to a large, broad and varied customer base? In today’s ‘noisy’ online sphere, the best way to differentiate a business is by delivering a personalised experience – the first rule of marketing is knowing your audience, after all. […]
Loeries recently held its annual general meeting, where a new board was appointed for 2020/2021. Fran Luckin, Chief Creative Officer at Grey Africa, was elected as the new chairperson, taking over from Tseliso Rangaka, Chief Creative Officer at FCB Joburg and Hellocomputer. ‘I am delighted to be joining this incredible team of industry captains to propel […]
Yaw Dwomoh, Chief Executive Officer at Idea Hive, states that with virtual reality (VR), augmented reality (AR) and gamification, we are able to create multi-sensory experiences that evoke those same powerful emotions that make us essentially human. Our first experiences define us: the first kiss, our first day at school, the first broken arm, baby’s first smile […]
Roman Magis, Principal Director of Video, Advertising and Content for Accenture Africa, states that the world has experienced enormous disruption in the broadcasting arena. As newer and more innovative technologies change how content is created, distributed and consumed, the entry of global players is threatening the local South African market share and compelling local media […]
According to Lizelle McConnell, Head of Sales at Tractor Outdoor, data is now almost a basic passport to getting the deal. Data is undoubtedly necessary when justifying why any medium should be on a schedule, especially for multinational brands who have strict tracking criteria, and where bonuses are dependent on key performance indicators (KPI) delivery. […]