Samantha Hogg-Brandjes, Owner and MD of GinjaNinja, says that PR is the breakthrough marketing tool that delivers. PR can augment what no other marketing tactic can achieve on its own. A marketer with a PR team on their side can communicate business value at scale. A recent independent study in the UK, reveals that 76% […]
The ‘up-close’ or the ‘personal’? The two types of attention and their implications for advertising effectiveness will be explored at the Nedbank Integrated Marketing Council (IMC) Conference on 15 September. Attention is often described as the new currency in marketing, but it’s a complex currency to master and deal in. Understanding the different facets of […]
The CTICC is the place to be on 18-19 April 2023, with leading retail and e-commerce brands gathering for two days. ECOM Africa is giving you the opportunity to attend ECOM Africa 2023 free as an expo visitor. The ECOM Africa Expo will feature two on-the-floor stages hosting 50+ speakers covering topics such as retail and e-commerce, cybersecurity, and the future of [...]
On 15 September, Shukri Toefy, entrepreneur and global speaker, will explain to Nedbank IMC 2023 delegates how to get up close and personal with their inner entrepreneurs. As an entrepreneur, global keynote speaker, strategic advisor, investor, board director, and the founder of a number of businesses, Toefy has consulted to some of the most exciting brands and organisations in the world, [...]