The IMM Institute will host its annual Gala Dinner on 8 May 2026, recognising outstanding achievement across marketing, supply chain management and business leadership at the prestigious IMM Institute Excellence Awards. Modern Marketing is a proud media partner. The evening, hosted in partnership with Kwikot, will honour exceptional individuals and organisations that have demonstrated excellence […]
Two new local recognitions have been introduced by Effie South Africa for the 2026 season: Agency of the Year and Marketer of the Year. The rankings will be revealed at the Effie Awards South Africa Gala, alongside the 2026 winners, as part of Effie South Africa’s continued effort to spotlight marketing effectiveness. Modern Marketing is […]
This year’s New Gen Trends in Marketing and Tech Conference is sponsored by Blue Robot. Kyle Oosthuizen, Chief Executive Officer at Blue Robot, discusses the company’s partnership with New Gen, why gamification is an effective marketing tool and how brands can truly connect with their customers. Modern Marketing is a proud media partner of the […]
Time Out South Africa has launched the local edition of Time Out’s world-famous The Joy Revolution insight series, a powerful, community-led study that calls on brands to prioritise real, meaningful joy in their advertising, content, and experiences. The Joy Revolution, proudly sponsored by Jacaranda FM, proves that authentic human connection is the most potent driver […]
Unilever South Africa is a Bronze Sponsor of this year’s WesBank New Generation Awards. As a proud media sponsor of the awards, Modern Marketing interviewed Tamryn Taylor, Head of Marketing / Demand Generation: Beauty, Well-Being and Personal Care at Unilever, about its support for the awards, how to create the most impactful marketing campaigns, influencer marketing trends, and more. Why does [...]
T-shirts are popular because they can be customised to fit each individual’s unique personality and style. T-shirts can also be enhanced with special effects and very creative and eye-catching graphics. When designing printed T-shirts, there are certain things to consider to ensure the perfect result. T-Shirt Printing Design Tips: 1. Imagine your design on a T-shirt and where it will be [...]
Four of South Africa’s prominent businesswomen share their best advice for female professionals this Women’s Month. Accept The Fact That The Journey Will Have Its Ups And Downs According to Veronica Moleele, CEO of Penquin Marketing Agency, accepting the fact that success is not linear is vital. ‘I had a period earlier this year where […]
Promotional and corporate gifts are a great way to get your brand name across. They are a cost effective gift for your customers, or prospective customers, and will keep you top of mind. They can also build brand loyalty. According to Barron, ‘unlike a fleeting print advert or social media campaign, branded merchandise has longevity […]
Samantha Hogg-Brandjes, Owner and MD of GinjaNinja, says that PR is the breakthrough marketing tool that delivers. PR can augment what no other marketing tactic can achieve on its own. A marketer with a PR team on their side can communicate business value at scale. A recent independent study in the UK, reveals that 76% […]
The ‘up-close’ or the ‘personal’? The two types of attention and their implications for advertising effectiveness will be explored at the Nedbank Integrated Marketing Council (IMC) Conference on 15 September. Attention is often described as the new currency in marketing, but it’s a complex currency to master and deal in. Understanding the different facets of […]