Victor Koaho, IMC Lead at The MediaShop, says Covid-19 fatigue is real, but marketers are still responsible for their brands. With the lockdown regulations being relaxed since 16th September 2020, people have come out in numbers to be active and continue with their lives. It seems that consumers have forgotten about the pandemic, and those […]
Loeries media partner, Modern Marketing, asked some of the 2020 Loeries Creative Week speakers why advertising awards are important for the industry as well as their tips on creating successful and purposeful campaigns. Several renowned names on the global creative stage will enthral the advertising and brand communications industry when the Loeries Creative Week broadcasts […]
The theme of the 2020 Loeries Creative Week is #CreateChange, and Sanlam will be offering financial insights and tools to creatives who work in this fast-paced industry that sees many talented individuals struggling to find time to focus on financial planning. Sanlam has affirmed its commitment to South Africa’s creative industry through a partnership with […]
According to the Novus Group, every second of your brand exposure counts, and it is vital to know how many people are being exposed to the company’s identity at any time, as well as how it impacts on brand awareness. According to Harvard researchers, about 90% of purchasing decisions are subconscious. This means the longer your […]
An important reality to consider before diving head-first into a communication strategy is that buying habits have changed. People have become far more money conscious – especially in recent months – but more than that is their relentless pursuit of convenience, says Grant Kruger, Business Lead ID/IT at LG Electronics South Africa. Key to advertising […]
Angelika Kempe, Executive Consultant at Ad Ops, says that in 24 years of working with agencies and clients, she can recall only one instance where an agency directly resigned from an account. The agency claimed it was approached by a competitor with a much larger budget. However, the client/agency relationship was already strained, and the […]
Several renowned names on the global creative stage will enthral the advertising and brand communications industry when the Loeries Creative Week broadcasts its virtual event (taking place from 16-20 November 2020). The event will have three channels with over 75 hours of content. Loeries media partner, Modern Marketing, asked some of the event’s speakers about […]
October in South Africa is Pride month. It marks the month when the first official Pride march was held on the African continent, 31 years ago this year. With this theme in mind, Lynn Madeley, CEO of Havas Southern Africa, and Larry Khumalo, Head of PR at Havas South Africa, had a conversation about Oreo’s recent advert […]
The Doctor of Philosophy in Brand Leadership qualification by The Independent Institute of Education (IIE) will equip students with advanced research and highly specialised knowledge within the field of Brand Leadership; add depth to the ever-evolving field by producing new knowledge within an African context and encourage trans-disciplinary research. The qualification will also provide brand […]
Attic Rush discusses their top five design trends for e-commerce development for 2020 and 2021. Online shopping habits are constantly evolving, so it is no surprise that e-commerce design trends are evolving along with them. 1. Emphasis on data The use of ‘big data’ is helping some e-commerce sites stay one step ahead of the game. Big […]