According to Abey Mokgwatsane, Managing executive of brand, communication and sponsorship at Vodacom, humanity has just been dealt a body blow, leaving us feeling vulnerable and anxious and questioning the very core of our personal existence. This creates an opportunity for brands to step up and provide utility, assurance and hope. It is done through […]
As part of its exclusive industry interview series, Modern Marketing held an online industry interview with Loeries CEO Preetesh Sewraj, who discusses what he enjoys most about working in the industry, 2020 industry trends, advice for creating successful campaigns and more. Early life Sewraj attended university at a time when opportunities of getting into the […]
Our Modern Marketing Digital Trendcamp video features Craig Fester, Online Marketing Specialist at 1-grid, who focuses on positioning your brand/business online. The video is live on our Youtube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute audible video of yourself at home. The video should be […]
According to the South African Council of Shopping Centres (SACSC), the secret of Blockchain is provenance: it shows, in a tamper-proof manner, exactly where the product or service originated and what processes it went through. One can almost call it a digital hallmark. Like all the disruptive technologies that have upset the corporate applecart, Blockchain […]
Screenline has updated their website and announced that they are now an essential supplier service. Screenline is assisting during the Covid-19 crisis by offering related signage and Personal Protection Equipment (PPE) for businesses. Screenline is supporting businesses in getting their message across while protecting their valued staff and clientele with their range of products. The […]
According to John Davenport, Chief Creative Officer at Havas Southern Africa, one of the main reasons that brands will be tempted to stay silent is because they are scared of saying the wrong thing. And this is indeed a risk, but it is one that is relatively easily avoided. To state the very obvious, our […]
Wayne Flemming, Founder and Managing Director of Brandtruth//DGTL, states that with the landscape of Covid-19 in South Africa changing daily, there are three timeless tactics that any brand can use to survive both in the current advertising climate, as well as afterwards. While short-term goals are easily interchangeable, they must still feed into the overall […]
Using the TRIGA Go System, numerous innovative solutions can be devised to stay safe during the Covid-19 pandemic, with a rage of applications. Mobile Clinic/Testing Station These portable booths can be erected without tools in an extremely short space of time. Consisting of a modular aluminium frame structure and printed textile panels, these lightweight TRIGA […]
Vantage Digital, together with Face First Media, Outsmart, SB Outdoor, Go Big Media, Ad Outpost, Kenna Media, Black Media, Jinja Outdoor, Mamela Media, Absolute Outdoor, Mhambi Properties, Rivoni Advertising and Lerfam Media launched a series of billboards that communicate COVID-19 media awareness messages to the masses. Over 2500 square meters were printed for this campaign. […]
Adequate hand hygiene is an important measure to maintain a healthier environment or workplace especially during the COVID-19 pandemic. The newly introduced elbow action disinfection stand is made to hold up different sized pump-action sanitiser bottles. It comprises of an adjusting knob to fit the small size. The stand comes with a poster frame that […]