The #ModernMarketingTrendCamp will take place on 11 and 12 September 2019 at the Gallagher Convention Centre, where industry experts will cover branding, new-age marketing, technology and campaigns across the branding, advertising and marketing industries. One of the speakers, Michael Gullan, Co-Founder and Managing Director of G&G Digital, will address the topic ‘Adding value to your brand […]
The #ModernMarketingTrendCamp will take place on 11 and 12 September 2019 at the Gallagher Convention Centre, where industry experts will cover branding, new-age marketing, technology and campaigns across the branding, advertising and marketing industries. One of the speakers is Anne Dolinschek, Founder and Chief Strategist at Nfluential, who will focus on using influencers as a marketing […]
Uprint Digital Direct will highlight their A3 total solution transfer print technology that can print using heat transfer and the company’s in-house chemical transfer at the upcoming Modern Marketing Expo, taking place from 11-13 September at Gallagher Convention Centre. The Uprint technology can brand on any product with no sublimation coating. The technology is coupled with a […]
The #ModernMarketingTrendCamp, being held alongside the first Modern Marketing Expo, aims to inspire branding, advertising and marketing professionals with the latest industry trends and products. The Trend Camp will take place on 11 and 12 September 2019 at the Gallagher Convention Centre, where industry experts will cover branding, new-age marketing, technology and campaigns across the […]
Personalised Image Printers (PI Printers) will showcase a multitude of printing options for product branding at the upcoming Modern Marketing Expo, taking place from 11-13 September at Gallagher Convention Centre. The company will brand anything that is printable, and they give users the opportunity to use their unique online creative tools to let users’ imaginations run […]
According to the Advertising Media Forum (AMF), the media industry in many markets stares down a barrel of uncertainty. The eco-system of publishers, broadcasters and media agencies face cash-strapped crossroads and the South African context is no different. Here, our local junctures of change are exacerbated by the need to inject growth by establishing new media agencies, despite a low funding [...]
Gumtree SA Digital Marketing Manager, Michael Walker, states that branding and SEO should work together. There’s no point in ranking number 1 for ‘taxi’ if everyone is typing Uber into the search bar. SEO can be a great asset for informing and evolving brand strategy, if it’s utilised strategically. In addition, it is crucial to look at the fundamentals of your [...]
Arisha Saroop, Business Unit Manager at The MediaShop Durban, says that brands should create more engaging and relevant content, and challenges marketers to be brave, inclusive and representative. A particular example of how a brand proudly stood up for representation made me sit up and reaffirm some brand affinities held close to my chest. Coca Cola Brazil recently took the homophobic [...]
Instagram is currently testing hiding post likes in seven countries. The new test feature allows you to see who liked your posts, but no-one else will be able to. Nfluential founder and Chief Strategist Anne Dolinscheck shares her thoughts on this. In a Twitter thread, Instagram said that they wanted users to focus on photos and videos, not the number of likes. [...]
According to Kim Spalding, Global Product Director of Small Business Ads at Google, small businesses make a big impact on our communities – creating jobs, treating customers like family, and often defining what makes a town unique. Over the years, they’ve built a range of tools to help these businesses use the web to grow and thrive. These tools make it [...]