Adelaide Tshabalala, Lead Strategist at Nerdware, discusses overcoming digital strategy barriers with unconventional wisdom. After 14 years in the digital trenches, I’ve seen it all. From the early days of SEO hacks and MySpace profiles to the rise of AI-driven marketing and TikTok trends, one thing remains constant: clients face barriers that can make digital strategy feel like climbing Everest in [...]
The main benefit of promotional products is personalisation and customisation. This is increasingly important in a world where people want to stand out and post their unique products all over social media. 2024 will see a combination of bestsellers continuing to remain popular, as well as a demand for more eco-friendly products. Personalised and reusable shopping bags are still a hit [...]
Willem Steenkamp, senior writer and editor at Flow Communications, says over the past year or so, since AI really made itself felt, the team have hashed and rehashed so many questions, especially around content generation, such as: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using [...]
Personalisation and customisation is increasingly important in a world where people want to stand out and post their unique products all over social media. According to this report, the global custom T-shirt printing market is ‘expected to expand at a compound annual growth rate (CAGR) of 11.1% from 2023 to 2030’ and ‘the growing use of customised T-shirts as a branding [...]
After the success of last year's Modern Marketing Expo, the stage has been set to build and grow Africa’s biggest dedicated marketing event. The 2024 expo will be a showcase of even more diverse solutions and technology. Visitors can see the latest offerings in branding, marketing, graphics, signage, digital signage, point of sale displays, promotional clothing, in-store branding, digital printing, T-shirt [...]
The ways in which adtech and marketing organisations leverage data and technology is about to fundamentally change. Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale. Over the past year, the [...]
Low-tech and data-free, radio has managed to firmly hold its ground, while the rest of its traditional media siblings have slipped into the digital abyss. Free and far-reaching, democratic and community-building, informative, entertaining and companionable, radio is just about the only legacy medium still thriving in South Africa. The country’s radio landscape is abundant with over 320 public, commercial and community [...]
The enduring appeal and impactful nature of meticulously branded uniforms or corporate gifts play a significant role in forging connections with customers, enhancing recall and familiarity, fostering loyalty, and ultimately shaping purchasing behaviour. Barron shares some insights on some of the key trends in the branded merchandise and apparel market, and the important considerations to look at. Casual and comfortable styles: [...]
Janet Berger, lead strategist at Flow Communications, says everyone who works in communications will attest to the fact that this is a landscape that is fast-changing and often difficult to keep up with. Last year I was confronted with the reality of just how much it has changed. My generation of South African moms had Marina Petropulos’ Baby and Child Care [...]
In the mix of marketing strategies vying for a slice of your revised budget, influencer marketing stands tall. It’s not just a matter of following trends; it’s about leaning into a measurable, data-driven approach that stands up to scrutiny just as firmly as any ‘hard’ marketing tactic. Gone are the days when influencer marketing was a gamble – today, it’s a [...]