How Advertising Agencies Can Emerge Stronger In A Pandemic

Jerome Cohen, CEO of Off Limit Communications, says 2020 has presented an unexpected curveball for Adland. Fundamentally, the core of experiential marketing agencies is human contact. Take that away and a business is not only brought to its knees but is on its death bed. Cohen shares insights that will encourage businesses to stay strong […]

By |2020-11-20T11:36:07+02:00November 18th, 2020|Branding, Marketing|0 Comments

Industry Interview: Michael Gullan On Growing Up With An Extreme Love Of Advertising

In our exclusive Modern Marketing Industry interview series, the founder and CEO of G+G Digital and G+G Advocacy, Michael Gullan, discusses his 31-year long career in advertising, industry transformation, his favourite campaigns, and more. Early life ‘I have been part of the industry for 31 years. I actually started when I was sort of a four or […]

By |2020-09-28T08:41:41+02:00September 22nd, 2020|Industry news|0 Comments

Making The Advertising Industry More Accessible For Young Creatives

45% of South Africans are under 25 years old and employment for those of working age is scarce. But there is one bright career light that beckons: the real need for talented and passionate young people, from all walks of life. M&C Saatchi Group SA Chief Creative Officer Neo Mashigo and Faheem Chaudhry, Managing Director […]

By |2020-07-20T09:00:24+02:00July 14th, 2020|Advertising news|0 Comments
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