According to Amanda Rogaly, Chief Mommy at the online parenting platform, BabyYumYum, advertising spend is set to decrease significantly both locally and globally in 2020, but there may be a glimmer of hope among the chaos. Media spend during and post Covid-19 For almost every company, Covid-19 has forced exec teams to bring budgets front […]
Wayne Flemming, Founder and Managing Director of Brandtruth//DGTL, states that with the landscape of Covid-19 in South Africa changing daily, there are three timeless tactics that any brand can use to survive both in the current advertising climate, as well as afterwards. While short-term goals are easily interchangeable, they must still feed into the overall […]
Neo Mashigo, Chief Creative Officer of the M&C Saatchi Group, is very humbled to have received the 2019 AdFocus Industry Leader of the Year award. Such recognition is what continues to drive and show him that his efforts resonate with that of the industry. Early life On Saturdays, Mashigo attended a school where he learnt […]
Sinenhlanhla Jalibane, Digital Campaign Manager at The MediaShop, reckons that we are all wishing that Eskom had a competitor or that they worked there themselves to better the crisis being faced as load shedding has once again become one of the most used buzzwords in South Africa. But while we wait for the government to […]
Modern Marketing will have a stand at the Sign Africa Durban expo, taking place from 11-12 March 2020 at the Durban International Convention Centre. The stand will highlight opportunities to be part of the Modern Marketing Expo in Johannesburg in September. The event is a holistic, adaptive methodology that connects brands with real customers and […]