Cheryl Reddy, Managing Partner and Africa Lead at Eclipse Communications, cites Statistics South Africa’s 2020 mid-year estimates, which show that South Africa’s more than 59.2 million citizens comprise of people from vast ethnic and cultural backgrounds, differentiated further by age, sexual orientation, education, religion, gender and geography. Brands should tap into cultural intelligence in order […]
Giulia Iorio-Ndlovu, Chief Marketing Officer of Simba, states that today’s brand managers must walk a tightrope between creativity and technology, innovation and empathy. The role that brands play in society has changed dramatically over the decades. More recently, as digital migration, the rise of social media and the Covid-19 pandemic have affected our lives, we […]
Boniswa Pezisa, Net#work BBDO’s Group Chief Executive, is this year’s Loeries Hall of Fame inductee. Chicken Licken’s Managing Director and Chief Marketer, Chantal Sombonos-Van Tonder, has won the 2020 Marketing Leadership and Innovation Award. Pezisa is a lover of life, hats and other accessories, and she has experience in delivering breakthrough communications strategies across a wide range […]
Claire Herman, Media Operations Manager at The MediaShop, stated that one good thing that came out of lockdown was her introduction to online shopping. She is not unique – according to a recent IOL article, statistics from Mobicred, South Africa’s largest digital credit facility, show some interesting trends pre and post-lockdown. These include: Monthly online transactions […]
According to Karena Crerar, Advisory Lead at Edelman Africa, before the pandemic brands were able to plan and prepare for potential crises based on known risks. However, things are no longer predictable. We do not yet know the nature of the challenges that await but we can be certain their effects will be felt for […]
According to Attic Rush, creativity in advertising, most of the time, refers to the creative itself. In the ‘good old days’, advertising media was limited to print, radio and TV. Then entered the digital world. As mobile devices become more common, mobile screens are where the majority of consumers’ eyeballs are. Although the story and the […]
Co-founder and Executive Creative Director of G&G Digital, Desirée Gullan, says one key learning is that the internet is the only place not locked down in a global lockdown. This has inspired communications agencies to create digital work which showed care, love and empathy. Research shows an increased reliance on digital mediums for many aspects of […]
Associate Media Consultant at The MediaShop, Sean Sullivan, said the mental impact of the pandemic has run deep, but brands that offer reassurance of safety, along with a message of optimism, show solidarity as consumers regain confidence. Changes in consumer habits have taken place on a massive scale due to lockdowns and social distancing decrees. […]
Mike Smollan, Chief Growth and Innovation Officer, Smollan, observed that from consumers wanting brands to speak the truth and ‘be in touch with reality’, to online shopping being the new normal, the pressure remains on brands and retailers to maximise this final Golden Quarter of 2020 as the effects of the pandemic continue to be […]
According to Nicky Brand, Senior Business Consultant at Acceleration, as their influence in society and the commercial world is expanding, women’s financial power is growing, too. Women are expected to control 75% of discretionary spending around the world by 2028, according to Boston Consulting. McKinsey predicts that women globally could gain 20% more jobs by […]