Business Director and Consultant at Acceleration, David Alves, says brands seem to be merely accepting that they cannot operate as they always have been, and that is part of the problem. You can’t keep doing what isn’t working and hope for a better result. What should brands be doing right now in order to capitalise in […]
According to Ipsos South Africa, currently South Africans are very much aligned with the rest of the world, indicating that they are in the acclimation phase where they have started to adapt to restrictions and create new routines. As we emerge from lockdown, it’s unlikely that we will resume pre-2020 behaviours, and the full impact […]
With this life-changing Covid-19 event being faced globally, many economies are suffering a downturn, which has a ripple effect on consumer spend and, therefore, on brands. Brands should use this opportunity to find different ways of engaging their buyers as consumer behaviour changes, states Sindiswa Masuta, Strategy Business Director at Grey Advertising Africa. During this […]
As lockdown restrictions continue, being purposeful as a brand matters more than ever before. Kantar and SA Breweries share the importance of looking beyond consumer insights to also tap into cultural aspects when amplifying brand purpose from within, during the Covid-19 pandemic and beyond. Some brands are still figuring it out, but it’s been proven […]
According to Stuart Walsh, Head of Strategy at Grey Advertising Africa, the ‘beginning’ was not that far back: the early 2000’s, when the ever-increasing interconnectedness and interdependence of people around the world was awakening many brand owners to the prospect of global marketing. Indeed, it’s been such a relatively short time since our industry-first embraced […]
Our Modern Marketing Digital TrendCamp video features Ryan McFadyen, Head of Strategy at HaveYouHeard, whose video takes us through survey results of what customers want brands to do during the lockdown. The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute […]
Our Modern Marketing Digital TrendCamp video features Ciaran Mckivergan, CEO and founding partner of 8909 Digital (a Metropolitan Republic company), whose video focuses on how companies can use existing data to connect with their audience, including determining their brands through social media data. The video is live on our YouTube channel – don’t forget to subscribe to the channel for […]
Ed Flower, Chief Commercial Officer at Acceleration, mentions that businesses, from big-brand, high-street retailers, to the personal trainer at the local gym, are needing to deliver their services and products online. Governments and central banks are unleashing radical measures to support economies. That would have seemed unthinkable even during other times of global economic stress […]
According to Abey Mokgwatsane, Managing executive of brand, communication and sponsorship at Vodacom, humanity has just been dealt a body blow, leaving us feeling vulnerable and anxious and questioning the very core of our personal existence. This creates an opportunity for brands to step up and provide utility, assurance and hope. It is done through […]
Our Modern Marketing Digital Trendcamp video features Craig Fester, Online Marketing Specialist at 1-grid, who focuses on positioning your brand/business online. The video is live on our Youtube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute audible video of yourself at home. The video should be […]