According to new data from consumer insights agency KLA using YouGov Profiles+ data, among South African internet users, 62% stream games and 61% download games. A further 49% actively play games online, placing gaming firmly alongside the most common internet activities. These are not fringe numbers, they reflect a mainstream shift in how South Africans […]
According to Ziphindiwe Ngcobo, Department Executive for Marketing, Isuzu Motors South Africa, we have more data than ever. We know more about what our consumers are doing. Yet, somewhere between the dashboard and the decision, we keep losing them. I say this as someone who started her career at Kantar, where data is not just […]
S’phindile Kabwe Garcer from Tribeca Public Relations says in 2026, we are moving into a space where ‘search’ as we know it, is dying. People aren’t clicking through 10 different websites to find an answer anymore, they’re just asking AI, and expect the first answer to be the right one. Whether it’s ChatGPT, Gemini, Co-Pilotor […]
As the stacks of statistics grow higher, Thando Mxosa, Strategy Director at brand and communication agency Penquin, believes that a critical gap is widening: the industry is drowning in data, yet we are starving for humanness. As marketers, that’s not just lazy, it’s lethal. The real revolution isn’t in the algorithms; it’s in reclaiming the […]
Miliswa Sitshwele, Head of social media at Flow Communications, says social media continues to evolve at lightning speed, reshaping how brands connect with audiences. With users projected to reach 40.77-million by the end of 2026, the opportunity for brands has never been greater. But connection isn’t just about reach anymore, it’s about resonance. As we […]
According to Zak Haeri, MD for South Africa at NIQ, a perfect storm of economic volatility, new consumer expectations and rapidly evolving lifestyle choices will redefine the FMCG sector in the year ahead. For FMCG retailers and brands, this moment requires a clear-eyed understanding of how value, affordability, convenience and lifestyle choices are being redefined […]
Jarred Mailer-Lyons, Head of Digital at The MediaShop, says as we begin to slowly transition from managing the pandemic to the recovery of the economy, it is clear that the period of lockdown and a pandemic of this scale and magnitude is bound to have a significant impact on our lives. Of course, we will […]