Your Branding Partner (YBP) has received official permits to remain open during the lockdown period to locally manufacture non-medical, non-surgical and re-usable fabric face masks in the hope of combatting the spread of the Coronavirus. The face masks are manufactured by the company itself, their local churches, communities and micro business. They closely monitor all […]
According to Dr Sibongile Vilakazi of Kantar SA, there’s no better time than the COVID-19 pandemic for brands to show the utmost empathy. The COVID-19 pandemic is dubbed the greatest global crisis since World War II. It has threatened our existence when we least expected it. Progressive business leaders were still thinking and talking about […]
Sean Sullivan, Associate Media Consultant at The MediaShop, drives home some key ideas on leading a team through a lockdown. Remote work does not make a remote team. To really help our teams to rise to the top and bring out the best in each other, we need to adopt new ways of thinking and […]
Nedbank IMC organisers give marketing pointers to be mindful of while working remotely. • Don’t panic: knee jerk marketing will cost in the long term. • If possible, create goodwill for your brand by finding meaningful ways to help a community in crisis. • Keep measuring your marketing. • Be very clear about the services […]
Our Modern Marketing Digital Trendcamp features Vusumuzi Khoza, Senior Copywriter at FCB Joburg, whose video addresses how great ideas could get lost in translation due to the challenge of the representation of African languages in advertising. The video is below and also live on our YouTube channel – don’t forget to subscribe to the channel for more videos on […]
Our Modern Marketing Digital Trendcamp features Anne Dolinscheck, Founder and Chief Strategist at Nfluential, whose video focuses on a survey conducted about the rise of social media usage during the lockdown in South Africa. Watch the video below for more clarity on this infographic: The video is also live on our YouTube channel – don’t forget to subscribe to the […]
Shaleen Wohrnitz, Brand Building SA owner, encourages businesses to promote more, increase their reach, and individuals to live their lives to the fullest and show those around them how to expand in spite of adversity. To all the lionesses out there: be careful, not because of a virus, but becoming smaller and smaller. This is […]
Our Modern Marketing Digital Trendcamp features Gilbert Kumpukwe, Head of Performance and Strategy at Version Eight Media, whose video focuses on Ecommerce – Brands Selling Online. The video is live on our Youtube channel – don’t forget to subscribe to the channel for more videos on advertising/branding/marketing trends and topics. Send a 3-4 minute audible video […]
The Brand Cartel is offering to help businesses upload the COVID-19 banner for free. This comes after the government announced a new order for all websites ending in .za Domain Name Authority to include a link to the official COVID-19 resource portal for South Africa. This initiative aims to help all small businesses during this trying time, […]
Bluegrass Digital CEO Nick Durrant states that continuous integration prevents bigger problems later. Building apps is incredibly complex and getting it right is a fine art. To stay ahead of the competition, business owners need to use the right development tools that will keep them on track and support their development processes in a meaningful […]