According to Arisha Saroop, Managing Director of The MediaShop Durban, the Covid-19 crisis has left its mark on virtually every single industry around the world and on all levels from a social, health and economic perspective. As some economies ground to a halt and others are still recovering from imposed lockdowns, brands, like individuals, are […]
On 23 June, Modern Marketing LIVE hosted an ‘E-Commerce 101: Exploring Business Opportunities’ webinar. Attendees could engage with experts and gain the knowledge to develop their own strong E-commerce platforms. The webinar was sponsored by In-Detail and DHL. Gerald Yapp, Creative Director at In-Detail, discussed the fundamentals of setting up your website as well as […]
According to The MediaShop’s Herman Degener, there is no one-size-fits-all solution here, and no panacea. However, by weathering the same storm, there are some useful nuggets of advice from the intellectuals at WARC which he feels will provide a slightly elevated sense of ‘we’ve got this’ after reading them. Isla Prentis from our Tirisano Consulting […]
Victor Koaho, Business Unit Manager, The MediaShop, says all industries have been dealt a blow and have had to reevaluate their business models for new ways of doing things. The media industry has been dealt a blow as well, with some epic media institutions having to close down. One of the largest publishers of magazines, […]
Sean Sullivan, Associate Media Consultant at The MediaShop, drives home some key ideas on leading a team through a lockdown. Remote work does not make a remote team. To really help our teams to rise to the top and bring out the best in each other, we need to adopt new ways of thinking and […]
Lukanyo Bushwana, Strategist at The MediaShop, says as the old adage goes ‘one man’s loss is another man’s gain’. Any global pandemic is bound to cause distress and uncertainty, causing people to be socially isolated, limiting their exposure to certain mediums and increasing consumption of others. According to Nielsen, staying put in our homes can […]
Yvette Gengan, Digital Media Manager at The MediaShop, thinks back to when AI first became a buzzword across the globe. How many years would you say that was? Three, five, maybe ten years ago? If you thought of any of the above, you’ve not gone back far enough. I recently came across an article about a […]