South Africa’s retail economy runs on predictable rhythms and nowhere is this more visible than in the country’s mid-market malls. Far from being discretionary or ‘nice-to-have’ shopping destinations, these centres serve as essential retail hubs for millions of South Africans who shop close to home, commute through connected commuter nodes and make frequent visits that sustain local economies. Retail accounts for [...]
Viewers might go on holiday, but viewing certainly doesn’t. Leslie Adams, Sales Director at Reach Africa, says for years, the industry has repeated the same old December cliché: Come the unofficial start of the summer holidays with the long weekend of the 16th, expect all audiences to pack up, head out and ‘switch off’, leaving […]
Laura Rapson, PR and Communications Lead at Stardust Global, says that in recent years, fractional executives have become a familiar part of the business landscape. Fractional CMOs, CFOs and CTOs offer senior strategic expertise without the overhead of full-time employment. Increasingly, a new kind of consultant is joining their ranks: the fractional communications leader. In […]
According to Jill Mulligan, Head of Marketing at 1st for Women, there’s a pattern in how we talk to women, and it’s become such a habit that we barely notice it anymore. The truth is, we’ve built an entire commercial and cultural ecosystem that sees women primarily as doers, as holders of things, as performers […]